Public Relations Account Executive

About the Company

The PR People Asia is a regional communications agency focused on public relations, events, and social media. Its work centers on the beauty and lifestyle sectors across Southeast Asia, helping both new and established brands strengthen awareness, reputation, and consumer engagement in dynamic markets. The team delivers cross-market campaigns that combine media outreach, events, influencer collaborations, and social and commerce strategies. Joining the company means working on visible regional projects and supporting creative, performance-driven brand initiatives.

Role Overview

This full-time role is based in Singapore and includes some flexibility to work from home on certain days. The Public Relations Account Executive will handle everyday client communication, help execute PR plans, and manage media outreach with timely follow-ups. The position also involves preparing press materials, pitches, media kits, and social copy, while tracking coverage and compiling reports.

Key Responsibilities

The role includes coordinating and supporting events, product launches, and media or influencer activations while making sure logistics and timelines stay on track. You will work closely with internal colleagues and outside partners to deliver integrated campaigns that support client goals and stay consistent with brand direction.

Qualifications

• Hands-on capability in media relations, client servicing, and stakeholder communication, with the confidence to build and sustain professional relationships.
• Strong PR writing ability for press releases, media pitches, briefing documents, and social content tailored to beauty, lifestyle, fitness, or F&B brands.
• Background assisting with events, launches, and influencer campaigns, including coordination, on-site support, and post-event reporting.
• Ability to research markets and media, monitor industry developments, and review coverage to draw useful insights and recommendations.
• Well-developed organisation and project management skills, with strong attention to detail and the ability to juggle several accounts and deadlines.
• Comfort using digital tools for media tracking, reporting, and social media management; familiarity with analytics is considered an advantage.
• A bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a similar field, or equivalent practical experience in Communications or Marketing.
• Strong spoken and written English; knowledge of additional regional languages is a bonus.
• Previous agency or in-house PR experience, particularly in beauty, lifestyle, fitness, or F&B, is highly preferred.

Additional Information

This is a Singapore-based position with some work-from-home flexibility. The role is suited to candidates who can contribute across client servicing, media outreach, events, and campaign coordination in a fast-paced agency environment.