Product Analyst

About ApTap

ApTap is developing a digital engagement platform that connects brands and consumers through banking channels, aiming to revolutionize financial interactions by making money management more intuitive and personalized. The platform facilitates data-driven and embedded experiences within banking apps and collaborates with prominent financial institutions such as Barclays, BNP Paribas, Lloyds, Halifax, and TSB. ApTap integrates advanced AI and machine learning technologies across various business sectors to drive growth and deliver substantial value.

Role Overview

The Product Analyst will focus on analysing and enhancing the performance of Bridge, ApTap’s interface layer product that enables brands to launch embedded experiences inside banking apps. This position involves working closely with cross-functional teams from product, data, and engineering to optimize user funnels related to utilities switching, insurance, ecommerce, rewards, and competitions.

Key Responsibilities

• Manage and optimize conversion metrics across all Bridge product funnels.
• Establish and monitor KPIs aligned with company objectives.
• Identify and prioritize opportunities using customer value, business impact, and technical feasibility as criteria.
• Create and maintain dashboards and reports to provide clear visibility into product performance.
• Serve as the primary source of product-related data insights for the Bridge team.
• Collaborate within a cross-functional squad, contributing data-driven insights to team planning.
• Promote best analytical practices and a culture of accountability and continual improvement.
• Engage with partners, brands, and stakeholders to gather requirements and feedback.
• Design and execute A/B testing and experimentation to enhance funnel effectiveness.
• Leverage AI tools to speed up analysis, insight generation, and identify integration opportunities.

Required Skills and Experience

• Minimum three years in product or data analytics roles, especially in digital product funnel optimization.
• Proficient in SQL and product analytics platforms such as Mixpanel, Amplitude, or GA4.
• Strong commercial acumen with the ability to link product decisions to business outcomes.
• Excellent stakeholder management and communication capabilities.
• Experience working effectively with engineering and data teams in fast-paced environments.
• Hands-on approach from analysis to implementation.

Preferred Qualifications

• Background in fintech, banking, SaaS, or data-driven product environments.
• Knowledge of experiment design and analysis, including A/B testing.
• Familiarity with tools like Looker, Power BI, Jira, and Notion.
• Understanding of APIs, platform integrations, and embedded finance concepts.
• Experience with AI-driven tools and consumer engagement or price comparison products.

Success Criteria in First Year

• Develop clear baseline metrics and performance dashboards for Bridge funnels.
• Improve conversion rates aligned with company objectives and key results.
• Foster strong relationships across Technology, Partnerships, Sales, and Product teams.
• Demonstrate measurable impact through product adoption and partner value enhancements.
• Instill a data-driven, experiment-focused culture within the squad.
• Identify and pursue new growth opportunities for the Bridge platform.

Terms & Benefits

This full-time role is based in London with hybrid working, requiring 2-3 days per week onsite. The salary range offered is £45,000 to £55,000 annually, depending on experience, alongside equity options and other benefits.