Media Planning Executive - Travel Retail

About WPP Media

WPP Media serves as a pivotal growth partner to leading global brands by integrating top-tier talent, trusted data, and premium partnerships through its innovative agentic marketing platform, WPP Open. Leveraging AI-driven solutions, WPP Media ensures clients can precisely monitor and optimize their media investments.

The Beauty Foundry is a specialized dedicated team within WPP Media created exclusively to support The Estée Lauder Companies’ luxury beauty portfolio. Operating in over 50 markets, this team aligns brand-building and demand generation strategies across the marketing funnel, harnessing WPP Open for transformative growth.

Role Overview

We seek a proactive Media Planning Executive for the Travel Retail sector within the luxury beauty industry. This role supports integrated media planning and client servicing across key Asia-Pacific markets, focusing on campaign management and collaboration with retail, data, and activation partners, especially in China. The successful candidate will aid the Travel Retail leadership team to meet business goals through detailed campaign oversight and coordination.

Key Responsibilities

• Assist in crafting integrated, data-backed media plans covering digital and traditional channels such as OTA platforms, social media, search, programmatic advertising, airport digital out-of-home, in-flight magazines, and online-to-offline activations.
• Support campaign execution and ensure timely, accurate media activations, maintaining high standards for performance tracking and optimization.
• Contribute to the development of comprehensive in-flight and post-campaign reports to provide actionable insights.
• Help manage daily client communications, prepare media materials, and participate in discussions to support client servicing.
• Collaborate with WPP Media regional teams for successful market activations, including close coordination with teams based in China.
• Work alongside retail and Online Travel Agency partners to coordinate campaign activities, manage audience targeting, and resolve technical challenges.
• Support innovation initiatives by researching and proposing new media platforms, first-to-market activations, and partnership opportunities.
• Assist in account operations by monitoring media budget thresholds, processing purchase orders, managing billing input, and maintaining reporting schedules.

Success Milestones

• Within 3 months: Build strong relationships with clients and internal teams, familiarize with the client’s business, and contribute to ongoing campaign execution.
• Within 6 months: Manage media planning tasks independently, engage in insight-driven discussions, and show proactive learning and ownership.
• Within 12 months: Become a trusted member of the team, consistently support campaign impact, and deepen understanding of the Travel Retail media environment.

Required Qualifications and Skills

• Minimum one year of experience in integrated media planning within an agency setting, covering both digital and traditional media channels.
• Proficiency in Mandarin and familiarity with the Chinese media landscape are advantageous.
• Knowledge of digital media platforms such as paid social (Meta, TikTok), search engines (Google), and programmatic advertising; understanding of offline media is a plus.
• Client interaction experience or strong interest in developing client-facing skills, preferably across APAC multi-market environments.
• Strong analytical abilities with capability to support insight-based media strategies aligning with business goals.
• Excellent organizational prowess, attention to detail, and strong numeracy skills.
• Effective verbal and written communication skills.
• Proactive problem-solving approach with capacity to handle multiple priorities.
• Advanced proficiency in Microsoft Excel (including formulas) and Microsoft PowerPoint.

Work Environment and Benefits

WPP Media prioritizes employee growth and wellbeing by offering access to global networks, professional development opportunities, and employee resource groups that foster collaboration. Benefits include comprehensive medical, vision, dental coverage, retirement plans, paid time off, partner discounts, and mental health awareness days. The company embraces equal opportunity, respect, and inclusivity in the workplace. The role operates primarily onsite with a hybrid approach allowing approximately four days in-office weekly. Accommodations for flexibility can be discussed during recruitment.

Additional Information

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