Marketplace Marketing and Promotions Specialist

About the Role

Join Macy's, a historic and beloved American retailer with over 160 years of inspiring innovation and tradition. This full-time position in New York, NY focuses on managing marketing and promotional initiatives within Macy's Marketplace, aiming to boost brand visibility, customer engagement, and revenue growth.

Key Responsibilities

• Oversee deadlines for seller involvement in major campaigns, stories, and seasonal marketing events.
• Set up, audit, and manage promotional campaigns directed at sellers using the Operator Campaign tool.
• Collaborate with Site Merchandising teams for large scale events such as Black Friday and Cyber Monday.
• Coordinate with Seller Success and Affiliate teams to facilitate promotional sign-ups, communications, affiliate marketing, and brand positioning efforts.
• Manage opt-ins for sellers regarding promotions including coupons, flash sales, and affiliate opportunities.
• Create data-informed promotional strategies by evaluating past performance, seller participation trends, and campaign outcomes to align with overall marketplace goals.
• Track campaign metrics and KPIs to provide insights and recommendations for improving campaign effectiveness and marketplace expansion.
• Maintain up-to-date promotional calendars ensuring timely campaign launch and completion.
• Keep current on industry trends and marketplace policies to maintain compliance and identify continuous improvement opportunities.
• Promote a respectful, inclusive workplace culture fostering authentic relationships with colleagues, customers, and the broader community.

Qualifications & Skills

• Bachelor's degree or comparable experience in a related field preferred.
• Experience in marketing within marketplace or e-commerce environments.
• Familiarity with marketplace platforms such as Amazon, Walmart, and eBay.
• Strong organizational skills with meticulous attention to detail.
• Proficient in Microsoft Office and marketing software tools.
• Basic knowledge of SEO and e-commerce best practices is advantageous.
• Excellent verbal and written communication skills.
• Ability to coordinate multiple projects and manage deadlines in a fast-paced setting.
• Analytical mindset for monitoring KPIs and devising strategies to enhance performance.
• Effective problem-solving and troubleshooting capabilities related to promotional operations.
• Experience supporting affiliate marketing and brand partnerships.
• Flexibility to adapt to changing business requirements and contribute to a collaborative team environment.

Additional Role Details

• This position requires effective use of communication and computer systems along with physical mobility to interact with work environments and materials as necessary.
• Flexible scheduling may be required based on organizational needs.

Compensation & Benefits

The annual salary ranges from $67,560 to $112,440 depending on job level, location, and schedule. Benefits include comprehensive health insurance (medical, vision, dental, life, disability), 401(k) with company match, paid time off, eight paid holidays, tuition reimbursement, merchandise discounts, performance incentives, annual merit reviews, and an Employee Assistance Program offering mental health and legal/financial support. Employees can also participate in Colleague Resource Groups and various volunteer programs.

Company Overview

Macy's is committed to creating meaningful moments through its retail experiences. Working here means contributing to memorable events, supported by a diverse and inclusive work environment dedicated to growth and community engagement.

Equal Opportunity Statement

The company is an Equal Opportunity Employer dedicated to fostering diversity and inclusion in the workplace. Roles and responsibilities may change with company requirements.