Marketing Executive

About the Role

The Marketing Executive position involves conducting field market surveys aimed at identifying and generating high-quality leads to support a strong and consistent sales pipeline aligned with business goals. This role requires collaboration with telemarketing and sales teams to enhance lead generation strategies, maintain accurate customer data, and contribute towards revenue growth for the venue.

Primary Responsibilities

• Perform thorough market research and on-site surveys to spot potential clients and gain insights into market trends.
• Visit designated geographic areas to connect with prospective customers and collect vital data for lead development.
• Acquire leads from diverse sources to deepen market reach.
• Keep precise and updated records of customer data and survey outcomes, ensuring accurate CRM system input for processing by tele teams.
• Collaborate closely with tele and sales teams to refine survey and lead generation methods.
• Facilitate smooth handoff of qualified leads to tele teams and share valuable insights for follow-up procedures.
• Establish trusting relationships with potential customers and serve as the first point of contact introducing them to the organization’s services.
• Keep abreast of industry developments, competitor activity, and best practices related to surveying.
• Contribute ideas for improving lead generation efficiency and participate in training to enhance effectiveness.

Job Requirements

• Hold a Bachelor's degree in any field.
• Experience in market research or lead generation is preferred, though not mandatory.
• Proficient in the local language(s) with a willingness to travel extensively for fieldwork.
• Excellent communication and interpersonal abilities.
• Demonstrated problem-solving skills and adaptability to varying market environments.
• Self-driven, goal-oriented mindset focused on delivering results.

Performance Metrics

• Number of qualified leads produced on a weekly and monthly basis.
• Quantity of leads generated daily, weekly, and monthly.
• Lead-to-sale conversion rates.
• Accuracy and completeness of lead data collected.
• Diversity of lead sources contributing to outreach success.