Marketing Data Analyst

Position Overview

Justin Brands, Inc. is looking for a Marketing Data Analyst to enhance decision-making by analyzing marketing data across various brands. This role bridges marketing, eCommerce, and wholesale departments, focusing on channel performance and turning complex metrics into clear strategies. The ideal candidate will identify growth prospects and influence brand development through actionable insights.

Key Responsibilities

• Examine performance metrics from social media, email campaigns, paid advertisements, and eCommerce platforms.
• Assess wholesale and partnership outcomes to discover growth and optimization possibilities.
• Integrate data from multiple brands to reveal trends and collaborative opportunities.
• Convert multifaceted data into straightforward, actionable advice for marketing and business teams.
• Assist in campaign planning by defining target groups, selecting channel mixes, and identifying optimization paths.
• Create and update dashboards that monitor key performance indicators across all channels and brands.
• Collaborate with marketing, eCommerce, and sales departments to guide strategy and enhance outcomes.
• Analyze customer behavior patterns, segmentation, and lifecycle data to aid retention and acquisition strategies.
• Evaluate campaign success and suggest future improvements.

Role Importance

This position is essential for guiding investment and targeting strategies across the brands. By integrating insights from marketing, eCommerce, wholesale, and partnerships, the analyst will help foster a unified, data-driven business approach.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Statistics, or related discipline.
• Strong analytical and problem-solving aptitude, skilled in interpreting data and detecting trends.
• Experience with data normalization, modeling, cleaning, and organizing from various sources.
• Knowledge of AI-based tools and automation for enhancing reporting and analysis efficiency.
• Competency in Excel or Google Sheets, with familiarity in platforms such as Google Analytics, Shopify, and Meta Ads preferred.
• Fundamental understanding of digital marketing channels and performance measurements.
• Excellent communication skills to clearly convey insights derived from data.
• Highly organized, detail-focused, and capable of managing multiple brand priorities.
• Curious and proactive mindset thriving in a dynamic, fast-changing environment.

Candidate Attributes

We seek an individual who transforms data into effective actions rather than just reports, thinks cross-channel to understand interconnected marketing avenues, collaborates well across teams and brands, and proactively seeks opportunities beyond routine queries.