Marketing Campaign Manager

Overview

Our client is seeking an experienced Marketing Campaign Manager to take charge of designing, launching, testing, and refining multi-channel lifecycle and demand generation campaigns. This hands-on role focuses on operational execution within Salesforce Marketing Cloud, supporting a growing marketing team as systems and processes evolve.

Primary Responsibilities

• Construct and deploy lifecycle marketing campaigns addressing awareness, nurturing, conversion, onboarding, retention, and win-back phases.
• Develop automated journeys, create segmentation and suppression rules, implement personalization, and manage campaign workflows using Salesforce Marketing Cloud tools.
• Collaborate across teams including Sales, Revenue Operations, IT, Analytics/BI, Brand, Customer Service, and external partners.
• Support lead management, influence pipeline development, enhance customer retention, and contribute to account-based marketing strategies.
• Conduct detailed quality assurance prior to campaign launches, including validation of data, target audiences, and personalized content.
• Take ownership of daily campaign execution to minimize reliance on IT and maintain operational rigor.
• Manage concurrent campaigns across channels such as email, LinkedIn/ABM, paid advertising, direct mail, landing pages, and customer communications.

Required Qualifications and Experience

• Minimum of 6 years of practical experience in marketing campaign management or marketing automation roles.
• Proficiency with Salesforce Marketing Cloud, especially Journey Builder, Automation Studio, Email Studio, segmentation, and data extensions.
• Ability to work effectively with imperfect data, manual list handling, fundamental SQL and reporting skills, and thorough campaign testing.
• Experienced in lifecycle marketing, B2B lead nurturing, pipeline impact, retention strategies, or win-back initiatives.
• Capable of independently executing campaigns without depending on agencies or extensive support teams.
• A cooperative, humble approach that facilitates teamwork.
• Comfortable adapting to ambiguity and rapid changes, while establishing structure in a dynamic environment.
• Experience with Google paid advertisements and analytics platforms.

Preferred Skills

• Familiarity with Account-Based Marketing (ABM) platforms such as LinkedIn, Demandbase, 6sense, or equivalents.
• Knowledge of lead scoring, lead routing, or collaborating with Revenue Operations teams.
• Exposure to direct mail, SMS, in-app push notifications, or omni-channel campaign management.
• Basic HTML and CSS for email troubleshooting.

Additional Information

The position is fully remote and flexible for candidates within the United States. This role reports directly to Marketing Communications and Customer Experience leadership and is suited for individuals eager to own campaign execution and make measurable impacts on lead flow, pipeline growth, and customer engagement.