Head of Supply, Operations

About The Team

The Business Development division at GOAT Group drives the company's strategic expansion. This department consists of specialized teams focusing on Strategy, New Business Initiatives, Partnerships, and Account Management. Together, they steer a global supply initiative collaborating with brand partners, retailers, and power sellers to acquire new inventory and increase GOAT Group's market presence. As GOAT expands domestically and internationally, this role plays a crucial part in the growth journey.

Role Overview

The Head of Sales Operations will serve as the strategy leader behind GOAT's growth mechanisms. Beyond managing traditional reports, this role involves embedding AI-driven automation, predictive analytics, and machine learning into sales workflows to meaningfully drive revenue growth. The ideal candidate combines data insight, technological fluency, and motivational leadership, translating complex market factors into effective sales strategies. The mission includes removing sales friction, accelerating lead progression, and creating a scalable framework to double the seller base and listings annually.

Key Responsibilities

• Design and oversee the entire sales funnel related to seller acquisition, progressing leads through stages to active listings.
• Develop and implement inbound and outbound lead generation strategies, ensuring targeting of high-value sellers aligned with product categories.
• Evaluate and streamline the seller onboarding process to minimize obstacles and accelerate product listing times.
• Create and maintain unified dashboards tracking critical KPIs such as customer acquisition costs, stage conversion rates, and time to first listing.
• Forecast supply growth based on pipeline velocity and historical performance data to inform leadership decisions.
• Monitor listing volume, product quality, and pricing to sustain an active and liquid marketplace.
• Define and report on sales organization KPIs for both individual representatives and the wider team.
• Design and manage sales incentive plans that align behaviors with company objectives.
• Set equitable, ambitious quotas for sales and account management teams using data-driven methods.
• Develop short-term contests and incentive programs to boost performance during peak seasons or product launches.
• Act as the lead administrator of CRM systems, ensuring clean data and automations that improve sales efficiency.
• Provide the sales team with necessary tools like playbooks, scripts, and competitive insights to enhance seller conversion.

Candidate Profile

• Minimum 7 years in Sales Operations, with at least 2-3 years experience in marketplace or platform businesses.
• Deep understanding of the unique challenges in selling platform services to brands, retailers, and individual sellers.
• Strong analytical capabilities, able to interpret complex data sets, discerning underlying reasons and translating these into actionable sales strategies.
• Experience with AI-powered sales technologies and automation implementation.
• Proficient in using predictive analytics and machine learning for sales forecasting and pipeline management.
• Expertise in designing motivating sales compensation plans without encouraging counterproductive behaviors.
• A hands-on approach, comfortable working from broad strategy formulation to detailed operational fixes.

Compensation and Benefits

GOAT Group applies geographic pay tiers reflecting cost-of-living differences across U.S. states.

• Tier 1 (e.g., California, New York, Washington, Illinois): $159,600 - $199,400 USD annually
• Tier 2 (mid-cost U.S. markets): $143,700 - $179,600 USD annually
• Tier 3 (all other U.S. locations): $135,700 - $169,600 USD annually

The overall hiring range for this position spans $135,680 to $199,400 USD and includes benefits such as 401K, paid time off, dental, medical, vision, disability, and life insurance options. Starting salary is determined by location, role level, skills, experience, market conditions, and internal equity.

About GOAT Group

GOAT Group operates multiple leading platforms for authentic sneakers, apparel, and accessories including GOAT, Flight Club, Grailed, and alias, serving a global community of over 60 million members in 170 countries. Founded in 2015, GOAT is a trusted marketplace for rare and iconic sneaker collections and has expanded to apparel and accessories. Flight Club, established over 15 years ago in New York City, is known for rare collectible sneakers and currently has retail locations in NYC, Los Angeles, and Miami. Grailed, founded in 2013, is a community-focused marketplace for luxury and streetwear fashion featuring exclusive inventory from brands like Supreme and Gucci. GOAT Group is supported by prominent investors such as Foot Locker, Inc. and leading venture capital firms.

Legal and Application Information

GOAT Group is committed to equal employment opportunities, including applicants with criminal histories, consistent with applicable laws such as the City of Los Angeles' Fair Chance Initiative. Candidates authorize communication related to their application and onboarding. California applicants are encouraged to review applicable privacy notices. EU and UK applicants should review candidate and employee privacy guides.