Head of Programming

About Beast Industries

Beast Industries, founded by Jimmy Donaldson (MrBeast), is a dynamic media and entertainment company recognized for pioneering digital content creation worldwide. The company extends beyond YouTube, operating ventures in digital media, philanthropy, consumer products, and innovative business projects. Committed to entertaining, educating, and inspiring audiences through digital media, Beast Industries fosters creativity, innovation, and social impact to create influential experiences and a lasting legacy.

Role Overview

Located in Los Angeles, CA, the Head of Programming will spearhead next-generation creator-driven programming, guiding the creative vision and content strategy for Beast Industries' expanding direct-to-consumer content portfolio. Reporting to the GM and President of Beast Studios, you will manage a diverse range of original programming—from flagship series to creator collaborations—ensuring the content roadmap enhances member experience and sustains long-term engagement.

Key Responsibilities

• Establish and communicate the programming vision and long-term strategy across the original content portfolio.
• Develop and oversee a varied slate of programming spanning multiple genres and formats.
• Discover and cultivate new series, formats, creator partnerships, and programs that enhance platform strength.
• Lead creative development from concept to approval, aligning creative ideas with audience demands and business objectives.
• Collaborate with Production to launch programming while upholding creative standards and quality.
• Work cross-functionally with Product, Marketing, Analytics, Audience, and executive teams to make data-driven programming decisions.
• Create content roadmaps balancing flagship launches, recurring shows, evergreen assets, and library management.
• Build and maintain strong relationships with creators, production partners, agencies, and industry talent to broaden programming opportunities.
• Regularly review content performance, adjusting the slate based on audience engagement and retention metrics.
• Lead and expand a high-performing programming team in alignment with platform growth.

Candidate Requirements

• Extensive leadership experience in programming, creative development, or original content for digital platforms, streaming services, studios, or media entities.
• Proven capability to manage multiple productions or programming initiatives concurrently.
• Experience with unscripted, entertainment, or creator-led content development through all production stages.
• Strong creative insight to identify successful formats, talents, and ideas resonating with audiences.
• Effective cross-department collaboration skills including production, product, marketing, analytics, and executive levels.
• Competency in data-driven creative decision-making based on audience analysis.
• Excellent leadership and communication skills for aligning diverse teams on creative strategy.
• Ability to thrive in fast-paced, evolving environments with shifting priorities and emerging opportunities.
• A passion for digital entertainment, creator culture, and pioneering innovative programming categories.

Compensation and Benefits

• Base salary between $170000 and $230000 annually.
• Eligibility for annual bonuses and equity grants per company equity plan terms.
• Comprehensive benefits including medical (Blue Cross Blue Shield), dental, vision, and company-paid life insurance.
• Company contributions to Health Savings Accounts (HSA).
• 401k with Safe Harbor matching.
• Flexible vacation policy and paid company holidays.
• Company-provided technology setup.
• Relocation support including travel and company housing for up to 90 days where applicable.