Head of Product Marketing - GoBTC Pay

About the Role

As the Head of Product Marketing for GoBTC Pay, you will steer the marketing strategy and drive the commercial expansion of our payment solutions. You'll be accountable for shaping the GoBTC Pay brand, crafting go-to-market approaches, enhancing merchant and end-user acquisition, and boosting transaction volumes across global territories.

This role is a pivotal leadership position focused on business growth, involving collaboration with Product, Business Development, Partnerships, Finance, Analytics, and executive teams to scale this vital GoMining initiative.

Key Responsibilities

• Develop and implement the worldwide marketing strategy for GoBTC Pay.
• Create compelling positioning, messaging, and value propositions targeting merchants, partners, and users.
• Launch go-to-market plans for new regions, product features, partnerships, and releases.
• Identify and prioritize target regions, customer segments, and industry verticals based on commercial potential.
• Oversee the marketing funnel with emphasis on merchant recruitment and user adoption.
• Collaborate closely with Business Development and Partnerships to grow the merchant base.
• Formulate tactics to enhance transaction volume, activate merchants, and maximize customer retention.
• Establish and monitor marketing KPIs across acquisition, activation, engagement, and revenue metrics.
• Champion GoBTC Pay's reputation as a trustworthy global Bitcoin payment brand.
• Initiate co-marketing campaigns with merchants, payment providers, wallets, and partners.
• Support marketing efforts in key launch markets regionally.
• Work jointly with PR, Content, Community, and Events teams to amplify market presence.
• Partner with Product, Design, Analytics, Compliance, Sales, and Operations to ensure marketing alignment with business goals and product roadmap.
• Create scalable marketing processes and structured planning frameworks.
• Lead strategic marketing programs across multiple international markets.

Candidate Requirements

• Minimum 8 years experience in Product Marketing, Growth Marketing, Go-to-Market, or Marketing Leadership roles.
• Demonstrated success in building and scaling B2B2C or fintech products.
• Strong knowledge of payments, merchant acquiring, fintech, banking, or financial services sectors.
• Experience in global go-to-market strategies and product launches.
• Deep commercial acumen covering funnel economics such as CAC, LTV, activation, retention, and revenue enhancement.
• Proven ability to collaborate with Business Development and Partnerships teams effectively.
• High-level analytical, strategic thinking, and cross-functional leadership capabilities.

Preferred Qualifications

• Background in Bitcoin, cryptocurrency, Web3, or digital assets.
• Experience marketing payment platforms, wallets, Payment Service Providers (PSPs), acquiring, or merchant solutions.
• Track record of launching products in regions including the US, Europe, UAE, LATAM, or APAC.
• History of developing marketing teams within fast-growing startups or scale-ups.

Benefits & Perks

• Professional development support for courses, conferences, and English language learning with up to full coverage.
• Flexible work arrangements with remote or hybrid options and adaptable hours across global teams.
• Generous paid leave policy including up to 20 vacation days, 8 company holidays, and 5 personal days annually.
• Structured recognition programs through performance reviews and team awards.
• Vibrant team culture featuring international retreats, e.g., company apartments in Cyprus.