Google DSP and Programmatic Advertising Specialist

About STARTRADER

STARTRADER is a global brokerage brand operating in over 200 regions with regulation by leading financial authorities. We facilitate secure trading access to more than 1,000 CFDs through popular platforms including MT4, MT5, STAR Copy, and the award-winning STARTRADER mobile application. Our presence is enhanced through official partnerships with notable organizations such as the NBA, Porsche Carrera Cup Middle East, and the UAE National Cricket Team for the ICC Men’s T20 World Cup. Since our inception in 2019, we strive to make trading more accessible and trustworthy by continual improvement driven by community feedback and innovation.

The STARTRADER network consists of regulated and licensed entities authorized to provide financial services in compliance with their respective local regulations. STARTRADER Global Financial Consultation & Financial Analysis, based in Dubai, is licensed by the UAE's Capital Market Authority to conduct promotions and client introduction activities, while trading services are managed by other licensed STARTRADER entities.

Role Overview

We are seeking a Google DSP and Programmatic Specialist to lead paid acquisition campaigns utilizing Google Ads (including Search, Display, YouTube) and programmatic demand-side platforms (DSPs). The position requires a blend of strategic planning and hands-on execution. You will define campaign strategies, optimize performance funnels, ensure precise attribution, and work to maximize ROI across various international markets. Experience with social, native, or affiliate platform advertising is considered a significant advantage.

Primary Responsibilities

• Analyze market trends and competitive landscapes specific to search and programmatic acquisitions.
• Develop and recommend strategies for paid media, including platform selection, budget allocation, key performance metrics, and scaling or cessation decisions.
• Guide the creation of compelling ad copy and provide creative direction for campaigns.
• Manage campaign execution details such as bidding strategies, A/B testing, and ongoing optimizations.
• Maintain accurate tracking, attribution frameworks, Google Tag Manager setups, and dashboards ensuring reliable data integrity.
• Incorporate AI-enhanced optimization tools and third-party solutions to improve campaign effectiveness.
• Work collaboratively across CRM, development, creative, and sales teams to ensure the efficiency of the full marketing funnel.

Skills and Experience Required

• Minimum of 3 years specializing in Google Ads, DSPs, programmatic advertising, or high-intent paid acquisition campaigns.
• In-depth knowledge of Google Ads platforms, including YouTube, and programmatic native platforms.
• Strong analytical abilities to interpret ROI, customer acquisition costs (CAC), first-time deposits (FTD), conversion rates (CVR), and conversion funnel optimizations.
• Proficiency with tracking, attribution modeling, Google Tag Manager, analytics dashboards, and AI-based campaign optimization.
• Ability to provide creative insights for consistent messaging adaptations tailored to various advertising platforms.
• Experience conducting A/B testing and driving full-funnel campaign improvements.
• Capacity to collaborate effectively with diverse teams and maintain a results-focused approach.

Additional Preferred Competencies

• Hands-on experience with social media, native advertising, or affiliate marketing platforms.
• Knowledge of APIs, Zapier, database integrations, or automation tools to streamline processes.

Industry Experience Valued

• Background in trading, brokerage, or financial markets (highly preferred).
• Experience in cryptocurrency, blockchain, or exchange platforms.
• Work in fintech sectors such as payments, lending, or wealth management.
• Experience in iGaming or mobile applications with advanced attribution tools like AppsFlyer or Adjust.
• Agency experience managing large advertising budgets with performance-driven outcomes.

Why Join STARTRADER?

By becoming part of STARTRADER, you join a company rooted in trust, innovation, and excellence. Our culture rewards high performance, supports rapid career progression, and encourages teamwork dedicated to exceptional client experiences. Ambitious and professional candidates seeking growth in a global brokerage environment will find STARTRADER an ideal workplace.