Funnel Strategist

Company Overview

We are pioneers in transforming marketing into a dominant competitive advantage through an innovative marketplace for leads, where businesses transparently select future customers. As the leading lead marketplace in the USA, we are rapidly expanding.

Position Summary

We seek a Funnel Strategist to masterfully design, analyze, and enhance entire customer acquisition funnels — turning cold prospects into qualified leads and scheduled calls. Your goal is to accelerate growth by rapidly deploying, refining, and scaling funnels, offers, hooks, and marketing angles without constraints imposed by advertising budgets.

Key Responsibilities

• Construct end-to-end funnels including opt-in pages, lead magnet pathways, webinar and video sales letter funnels, call-booking processes, and follow-up sequences.
• Continuously develop and iterate marketing hooks, angles, and offers on a frequent cadence.
• Create lead magnets that effectively convert cold traffic to qualified leads for the sales team.
• Ensure funnels generate consistent booked calls and take full accountability for this metric.
• Regularly reverse-engineer competitor funnels to identify winning strategies and implement superior versions rapidly.
• Adapt proven funnel concepts from related industries to fit our market niche.
• Rapidly launch experiments, analyze outcomes collaboratively with traffic teams, discontinue underperforming ideas without hesitation, and aggressively scale successful campaigns.
• Collaborate closely with paid media, sales, and design teams through all funnel stages until live and measured.
• Monitor and manage key funnel metrics such as cost per lead (CPL), conversion rate (CVR), show rate, and booked call rate, making proactive optimizations.

Required Qualifications

• Minimum of 3 years experience designing high-conversion funnels and landing pages within direct-response marketing that generated measurable revenue.
• Deep expertise in direct-response marketing methods and conversion psychology, with clear rationales behind successful pages.
• Proficiency building funnels firsthand using tools like ClickFunnels, GoHighLevel, Webflow, or equivalents.
• Familiarity with Meta Ads, Google Ads, and funnel KPIs including CPL, CPA, CVR, CAC, and ROAS, enabling effective collaboration with traffic teams.
• Proven capability in executing and analyzing A/B tests that inform subsequent marketing decisions.
• Strong, benefit-oriented copywriting skills for landing pages, lead magnets, and hooks without fluff.
• English proficiency at C1 level or above, with content tailored to resonate with American audiences.
• Comfort leveraging AI tools to significantly boost funnel, copy, and asset production.
• Ability to take ownership and make solid decisions in dynamic, ambiguous fast-paced environments.

Preferred Qualifications

• Experience in lead generation, marketplace platforms, real estate, coaching sectors, or high-value B2C/B2B funnels.
• Proven success scaling paid advertising spend alongside media buyers.
• Background in video sales letters (VSLs), webinars, and extended direct-response marketing tactics.
• Familiarity with AI-driven copywriting, page creation, and creative workflow automation.
• Sufficient design instincts to independently produce clean, effective pages without relying on designers.

Performance Expectations for Initial Period

• Immediate access and onboarding with a live funnel launched within one week.
• Within the first week, audit all current funnels, map economics from CPL to booked calls, and identify the top five performance issues with supporting data.
• Within one month, deliver a new funnel from the ground up, perform minimum three A/B tests on angles or offers, and make scaling or killing decisions based on results.
• By three months, have at least one funnel surpass the existing control and run successfully at scale, plus launch a competitor-informed funnel, establishing a rapid concept-to-live timeline under seven days.

Work Environment and Benefits

• Full remote work setup, ideally based in CIS, Europe, Philippines, or Indonesia, with minimum daily four-hour overlap with Asia/Dubai (UTC+4) time zone.
• Competitive salary above average market rates.
• Ownership over funnel direction, testing, and outcomes with minimal bureaucracy.
• Supportive, fast-paced team culture valuing autonomy and innovation.
• 15 paid vacation days plus 5 sick days annually.
• Unlimited learning opportunities with funded courses, books, and resources.
• AI is deeply integrated into workflows, prospecting, and research.