E-Commerce Executive

Role Overview

This position involves comprehensive management of e-commerce operations across multiple online platforms, including Amazon, Flipkart, Jiomart, Myntra, Meesho, and several quick commerce services such as Blinkit, Zepto, and Swiggy Instamart.

Core Duties

• Oversee and maintain accurate product listings, descriptions, images, keywords, and pricing to ensure consistency across all marketplaces.
• Coordinate with warehouse, dispatch, logistics, and customer service teams for efficient order processing and delivery.
• Monitor daily sales data and marketplace analytics while handling customer returns, refunds, and complaints to uphold seller account reputation.
• Manage relationships with marketplace account managers and actively participate in large-scale promotional events.
• Plan and implement digital marketing campaigns on social media platforms such as Facebook, Instagram, YouTube, LinkedIn, Twitter, and WhatsApp Business.
• Conduct keyword research and optimize content for SEO to improve product visibility organically.
• Create creative marketing content including banners, promotional materials, social media posts, and assist with video content production using tools like Canva and Adobe Creative Suite.
• Update and manage website content, ensuring product and promotional information is current and engaging.
• Analyze sales trends and customer behavior for strategic decision-making.
• Handle customer inquiries via e-commerce platforms and social media, ensuring prompt and effective resolution.
• Organize promotional campaigns, seasonal sales, coupon offers, and collaborate with marketing teams on new online product launches.
• Perform competitor analysis to offer insights for enhancing market positioning and anticipating industry trends.

Required Skills and Experience

• Strong familiarity with e-commerce marketplaces such as Amazon Seller Central and Flipkart Seller Hub.
• Experience with quick commerce platforms including Blinkit, Zepto, Swiggy Instamart, and BigBasket.
• Knowledge and practical skills in digital and social media marketing.
• Expertise in SEO and content marketing strategies.
• Creative capabilities in campaign planning and graphic design using tools like Canva, Adobe Photoshop, and Illustrator.
• Basic video editing skills are beneficial.
• Understanding of product photography coordination and marketplace advertising (Amazon Ads, Flipkart Ads, Meta Ads, Google Ads).
• Strong communication, negotiation skills, and analytical aptitude with proficiency in Microsoft Excel.
• A sound grasp of consumer behavior and e-commerce purchasing trends.

Preferred Qualifications

• Bachelor's degree in Marketing, Business Administration, Commerce, Digital Marketing or a related discipline.
• Between 2 to 5 years of professional experience in e-commerce, digital marketing, or marketplace management.
• Certifications in Digital Marketing, SEO, Google Ads, Meta Ads, or e-commerce are advantageous.