Digital Marketing Executive

Job Overview

We are seeking a Digital Marketing Executive to manage and promote broadband and telecom service offerings through various online platforms for our company based in Hyderabad, Andhra Pradesh.

Key Responsibilities

• Oversee digital marketing campaigns focused on broadband plans, promotional offers, and new service connections.
• Handle social media content posting, respond to customer inquiries, and manage online lead generation and nurturing.
• Conduct outbound telephonic communication with prospective and existing customers regarding broadband products and services.
• Clearly explain broadband plans, pricing structures, promotional offers, and the installation process to customers.
• Follow up on potential customer leads to facilitate conversions into actual sales.
• Address client questions about new connections, plan upgrades, and other related services.
• Maintain daily records of customer calls and lead follow-ups to monitor progress.
• Coordinate with sales and field teams to ensure seamless installation and fulfillment of customer requirements.
• Undertake additional marketing and telecalling tasks as assigned by supervisors.

Required Qualifications and Skills

• Proficient communication abilities in English, Telugu, and Hindi languages.
• Fundamental understanding of digital marketing techniques and familiarity with social media platforms.
• Strong telecalling experience with effective customer engagement capabilities.
• Competency in lead generation, follow-up, and closing sales.
• Basic computer literacy.
• Results-driven approach with a positive mindset.
• Previous work experience in Telecom, Internet Service Provider (ISP), Business Process Outsourcing (BPO), or sales sectors is advantageous.

Performance Metrics

• Number of digital leads generated.
• Amount of customer calls completed.
• Follow-up activities on leads carried out.
• Rate of lead conversion to customers.
• New broadband connections secured.
• Overall customer engagement and satisfaction.