Digital Marketing Executive

Job Overview

We are looking for an imaginative and performance-focused Digital Marketing Executive to design, implement, and enhance digital marketing strategies. The goal is to boost brand recognition, increase lead generation, improve website visitation, and accelerate online sales by utilizing multiple digital platforms.

Key Responsibilities

• Develop and manage SEO and SEM campaigns to maximize online visibility and reach.
• Run and optimize advertisements on Google Ads and social media platforms like Facebook and Instagram.
• Analyze traffic and campaign performance using Google Analytics (GA4).
• Create and execute effective social media marketing strategies and content plans.
• Utilize content marketing techniques to engage the target audience.
• Employ basic design skills with tools such as Canva or Adobe Creative Suite to support marketing materials.
• Manage website content using WordPress or other CMS platforms.
• Maintain strong communication and analytical skills to assess campaign outcomes and strategize improvements.

Requirements

• Proficiency in SEO, SEM, Google Ads, and Meta advertising platforms.
• Familiarity with Google Analytics (preferably GA4).
• Knowledge of social media marketing and content creation.
• Basic experience with graphic design tools like Canva or Adobe Creative Suite.
• Ability to manage website content via WordPress or similar CMS tools.
• Excellent communication and analytical thinking abilities.

Salary and Benefits

The monthly compensation for this role ranges from 12,000 to 15,000 INR.