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About the Company
Edrington is renowned for crafting exceptional ultra-premium spirit brands with The Macallan serving as its flagship. Its portfolio also embraces distinguished brands such as Highland Park, The Glenrothes, and Brugal. The company operates under a charitable trust, emphasizing a mission to make a positive global impact. This job is part of the Digital Technology team, concentrating on data science initiatives related to consumer insights across key brands.
Role Overview
The Data Scientist position involves leveraging advanced data science methods and analytics on consumer datasets spanning multiple brands. The role requires designing and evaluating experimental frameworks including A/B tests and uplift modeling to measure campaign effectiveness and the incremental impact of marketing efforts.
In addition, responsibilities include constructing predictive models, developing detailed consumer segmentation, and generating actionable insights to support engagement and Customer Relationship Management (CRM) strategies.