Creative Producer (Performance Marketing)

Position Overview

We are seeking a Creative Producer specializing in performance marketing, based in New Zealand, to lead the creative production efforts supporting user acquisition across diverse digital products. This role entails managing the complete creative process for video, static, GIF, and landing page assets—from the initial concept to final publication. The ideal candidate will merge creative insight with data analysis to determine which creative concepts to expand, refine, or discontinue. The position offers substantial creative autonomy, encouraging proactive concept development rather than only executing given briefs. Collaboration with designers, developers, freelancers, agencies, and marketing teams will occur in a fully remote setting. Additionally, hands-on experience with AI-driven creative technologies and mobile-first ad formats on platforms like Meta and TikTok is essential.

Key Responsibilities

• Oversee the entire creative production process for the user acquisition team, producing approximately 100+ video, static, and GIF advertising elements monthly.
• Manage the full lifecycle of landing page and funnel production projects, including quizzes, one-pagers, and interactive formats, coordinating cross-functional teams on roughly 20 projects each month.
• Initiate and explore new creative ideas, formats, and testing approaches proactively, beyond merely responding to marketing briefs.
• Use campaign and creative performance data to inform decisions on scaling, iterating, or stopping specific concepts.
• Create detailed creative briefs and scripts and actively contribute to photo and video content production and editing, including managing footage, soundtracks, and graphic elements.
• Coordinate freelance creative talent and external agency resources, assigning tasks, managing production deadlines, and ensuring high creative standards.
• Continuously investigate and utilize AI-powered creative generation and automation to boost efficiency and expand creative experimentation.
• Work closely with performance marketing and other cross-functional teams to align creative outputs with acquisition objectives and campaign results.

Qualifications and Skills

• Minimum of three years' experience in creative production, creative operations, or related production-centric roles, preferably within mobile gaming, iGaming, or B2C digital sectors.
• Experience in startup environments or fast-paced digital workplaces is highly advantageous.
• Practical expertise with AI-based creative generation tools and advertising formats tailored for mobile platforms, particularly on Meta and TikTok.
• Proven capability in developing creative concepts, drafting briefs and scripts, and editing photo and video assets.
• Experienced in sourcing and organizing footage, music, graphics, and related creative materials.
• Strong grasp of performance marketing concepts and ability to leverage creative and campaign analytics in production decision-making.
• Excellent project management skills, capable of juggling multiple creative projects and managing external contributors effectively.
• Solid communication and collaboration skills suitable for an English-speaking, fully remote work environment.
• English proficiency at a B2 level or higher, with a strong preference for native-level fluency.
• Comfortable working with explicit or adult-targeted advertising content, which is critical for this role.

Benefits and Work Conditions

• This is a full-time position with fully remote work capability.
• Compensation details, including initial salary range, will be disclosed during the recruitment process prior to hiring.
• Enjoy 28 calendar days of paid holiday annually.
• Opportunity to take 7 additional wellness days yearly for personal, household, or recovery purposes.
• Referral bonuses up to $5,000 for successful employee recommendations.
• 50% reimbursement for expenses related to professional training, conferences, and relevant events worldwide.
• Corporate discounts are available for English language courses.
• Health support of up to $1,000 per year for those not eligible for corporate medical insurance, usable for personal health coverage or eligible medical costs for employees and close family.
• Support for workplace setups including equipment and office or coworking options, or reimbursement of up to $1,000 every three years for home office or coworking expenses.
• An internal gamified recognition scheme where colleagues can award bonuses redeemable for merchandise, team activities, massages, and other rewards.
• A remote-first approach providing flexibility to work from home while collaborating with an international team.

Additional Information

Applicants should note that all applications are managed by the partner company conducting recruitment activities, including interviews and assessments. The use of AI tools helps streamline candidate selection, but final hiring decisions are made by human recruiters.