Content Editor (Video & Copy)

About L’OYÉ

L’OYÉ started as a simple idea and rapidly evolved into a thriving beauty brand generating millions in revenue, supported by a dedicated community and loyal customer base. This growth was achieved without extensive media budgets but through strong products, a clear vision, and a direct connection with customers. Initially an online presence, the brand is now expanding into retail by opening stores focused on customer experience, service, and brand atmosphere.

Currently, L’OYÉ is entering a significant growth phase to scale, professionalize, and elevate its visual branding. To support this evolution, the company is seeking a Content Editor who can transform the brand's story into compelling videos and effective content that drives conversion.

Role Overview

As a Content Editor, you will handle the editing, optimization, and publishing of content that enhances brand experience, fosters engagement, and boosts sales. You'll ensure every video, campaign, and written communication perfectly reflects L’OYÉ’s identity, effectively influencing, inspiring, and motivating customers.

Video content is central to this role. You will participate in shoots, maintain storyline consistency, and develop raw footage into polished videos optimized for platforms such as social media, advertisements, and e-commerce. Additionally, you will produce persuasive copy for campaigns, product pages, emails, and social media channels while collaborating closely with marketing, e-commerce, performance marketing, and social media teams.

Key Responsibilities

• Edit and produce video content tailored for channels like TikTok, Instagram Reels, and Meta ads.
• Transform scripts and raw footage into engaging stories that drive both engagement and conversion.
• Participate in filming and content shoots to oversee storyline and brand representation, providing support to creators.
• Create content around new product launches, campaigns, and brand activations.
• Write and enhance product descriptions, landing pages, emails, and promotional campaigns.
• Craft social media captions, scripts, and supplementary marketing materials.
• Maintain and refine L’OYÉ’s tone of voice across all content.
• Improve existing content based on SEO guidelines and performance analytics.
• Collaborate effectively with marketers, designers, and external partners.
• Identify trends and opportunities within content, social media, and AI technologies.
• Contribute to the advancement and professionalization of content workflows in a rapidly expanding company.

Candidate Profile

The ideal candidate is imaginative yet commercially aware, understanding how content contributes to overall business growth. You think beyond aesthetics, focusing on outcomes by employing storytelling techniques to capture attention and drive engagement, customer loyalty, and revenue. You demonstrate ownership, work independently, and thrive in a fast-paced, dynamic environment.

• A minimum of three years’ experience as a Content Editor, Video Editor, Content Marketer, or a similar role.
• Fluency in Dutch with excellent language skills; proficiency in English is beneficial.
• Proven expertise in Adobe Premiere Pro, with Adobe After Effects as a plus.
• A strong aptitude for branding, storytelling, and maintaining a consistent brand voice.
• Experience creating and editing content for TikTok, Instagram Reels, and Meta advertisements.
• Understanding of video structure, hooks, and retention techniques that influence engagement and conversion rates.
• Knowledge of SEO best practices and commercial copywriting.
• Strong analytical skills to interpret content performance and implement improvements.
• Familiarity with AI tools such as ChatGPT, Midjourney, or similar is an advantage.
• Highly organized, detail-oriented, able to manage deadlines independently.
• Proactive, entrepreneurial mindset focused on results.
• Experience in the beauty, fashion, or lifestyle sectors is a valuable asset.

What We Offer

• Direct impact on the visual appeal and growth trajectory of a rapidly expanding beauty brand.
• Significant autonomy, responsibility, and opportunities to initiate new ideas.
• A driven team featuring short communication lines and swift decision-making.
• A work environment prioritizing speed, quality, and entrepreneurial energy.
• Competitive salary with solid benefits.
• Participation in pension schemes through the Retail Industry Pension Fund.
• Employee discounts on company products.