Brand Manager

About the Role

We seek a multifaceted marketing professional who seamlessly balances creativity and operational expertise. This person will spearhead comprehensive marketing efforts encompassing the entire funnel—from creating brand awareness to lead generation, nurturing prospects, driving applications, and facilitating enrolments. Positioned at the convergence of Brand, Performance, Content, CRM, and Media, you will be responsible for developing and executing robust marketing strategies.

Responsibilities

• Develop and implement end-to-end marketing strategies to meet acquisition targets.
• Design culturally resonant and commercially viable brand campaigns.
• Optimize key performance indicators such as Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Return On Ad Spend (ROAS), and conversions via Paid, Owned, and Social channels, CRM initiatives, and events.
• Collaborate closely with Admissions and Sales teams to enhance lead quality and conversion rates.
• Manage creative, media, and performance agencies with explicit ROI expectations.
• Coordinate and execute the entire marketing calendar and campaign activities.
• Encourage and drive a culture of experimentation across different creative approaches, marketing channels, and target audiences.

Candidate Profile

• 3 to 8 years of experience in brand, growth, acquisition, or integrated marketing, ideally with new-age consumer brands.
• Demonstrated responsibility for full-funnel acquisition and conversion processes.
• Proficiency in Performance Marketing, Media Buying, CRM, Social Media, Content Marketing, and Brand Management.
• Data-driven mindset coupled with strong creative judgment.
• Experience with global markets including LATAM, SEA, MENA, Europe, and the US is advantageous.
• Proactive, takes ownership, and skilled in managing agency relationships.
• Excels in dynamic, fast-changing, and ambiguous environments.

Eligibility

Open to any graduate.

Company Overview

Masters' Union is an innovative business school focused on delivering industry-immersive education with direct involvement from top-tier business leaders and practitioners. The school features an exceptional curriculum taught by CXOs, MDs, esteemed public leaders, MPs, and global faculty from premier B-schools collaborating with Fortune 500 firms. Located in Gurugram’s business hub, the institute's flagship program in Technology and Business Management has outperformed top Indian business schools in placement records with notable recruiters such as Amazon, Citibank, Microsoft, Unacademy, Razorpay, BCG, and Bain.