Brand Manager - Exteriors

Job Location

Mumbai, Maharashtra, India

About the Role

This position demands driving the expansion and profitability of the Exteriors product range by masterminding brand strategies, innovation, and effective commercialization across both retail and institutional sectors, while fortifying brand recognition and market dominance.

Key Business Responsibilities

• Oversee growth, market share, profitability, and the overall health of the Exteriors category.
• Create strategic plans for short, medium, and long terms based on deep insights into consumer behavior, customer needs, and competitor activities.
• Manage the category akin to an independent business unit with clear goals in revenue, profitability, and expansion.
• Spot new market opportunities and lead entry into untapped segments, applications, and customer demographics.
• Formulate and execute yearly brand plans catering to retail and institutional markets.
• Establish distinct brand positioning, unique value propositions, and communication strategies.
• Enhance brand recognition, customer preference, and product premiumization.
• Collaborate with creative, media, and digital agencies to design impactful campaigns and enrich consumer experiences.
• Analyze brand health data and propose measures to reinforce brand equity.
• Lead innovation from idea conception to market launch, ensuring product differentiation aligned with market trends and customer needs.
• Coordinate with R&D, manufacturing, and supply chain teams for seamless new product rollouts.
• Manage product lifecycle, portfolio structure, and decisions on product rationalization.
• Devise marketing strategies for institutional clients including projects, infrastructure, government, and industrial sectors.
• Create tailored value propositions, technical sales materials, and customer engagement initiatives for institutional segments.
• Collaborate with Institutional Sales to identify growth opportunities and enhance win ratios.
• Develop marketing programs targeting institutional buyers, builders, and key decision makers in cooperation with Sales teams.
• Steer demand generation driven by specifications and influence market trends.
• Lead pricing tactics, value engineering, and profitability enhancement initiatives.
• Perform competitive analysis, market trend observation, and customer economic assessments.
• Recommend channel, packaging, and pricing strategies to optimize growth and margins.
• Leverage consumer, customer, and market insights to discern actionable business opportunities.
• Conduct qualitative and quantitative research to uncover new needs and market gaps.
• Monitor competitive moves, innovation advancements, and shifting customer preferences.
• Collaborate broadly across Sales, Institutional Business, Supply Chain, Manufacturing, R&D, and agency partners.
• Lead cross-functional teams for successful product launches and seamless execution.
• Influence multiple stakeholders and build consensus without direct authority.

Educational Background

Holders of MBA or PGDM degrees from Tier 1 or Tier 2 business schools are preferred.

Experience

Between 1 to 5 years of professional exposure in roles such as Brand Management, Category Management, Product Management, or Marketing, with experience managing profit and loss responsibilities for categories, brands, or product lines.