Associate Creative Director - Creative Strategy

About MGM Resorts and the Role

Located in the vibrant Las Vegas Metropolitan Area, MGM Resorts International offers a dynamic environment rich in excitement, diversity, and entertainment. As part of their team, the Associate Creative Director of Strategy leads innovative, format-agnostic campaigns that cut across various mediums—design, content, experiential events, advertising, and timely announcements—to craft impactful guest experiences.

Key Responsibilities

• Develop and spearhead format-agnostic creative campaigns originating new platforms across design, content, events, announcements, or blends thereof.
• Oversee the first-year creative development of activations, branded creative frameworks, and experiential moments, delivering initial concepts and platforms prior to handing off for future iterations.
• Drive leadership of new-business pursuits and pilot programs, including innovative format testing, technology integration, and interdisciplinary creative experimentation with rapid cycles.
• Create breakthrough launch campaigns and limited-time announcements requiring exceptional creative executions across multiple media and channels.
• Design comprehensive consumer journey programming for new activations, ensuring every interaction from arrival through post-event follow-up aligns with the creative vision.
• Collaborate cross-functionally with Brand Partnerships, Sponsorship Marketing, Entertainment, Property Marketing, Production, and external agencies to realize timely, budget-conscious, in-market activations; act as primary agency liaison.
• Guide and provide quality feedback to one or two designers in a matrixed setup, maintaining creative consistency without formal management responsibility.

Candidate Profile

• Possesses a bachelor’s degree in advertising, design, fine arts, marketing, communications, or a related discipline.
• Brings at least seven years of progressive, hands-on experience in conceptualizing and executing impactful live events, activations, and brand sponsorships.
• Demonstrates a proven portfolio of managing large-scale end-to-end consumer experiences and directing sports or entertainment sponsorship campaigns with major leagues and entertainment partners.
• Excels in developing cohesive creative platforms that work seamlessly across physical, digital, and social channels.
• Adopts a customer-focused mindset crafting detailed attendee journeys from initial engagement through follow-up.
• Communicates complex creative ideas effectively to senior leaders, external collaborators, and high-profile talent.
• Exhibits expert proficiency in Adobe Creative Suite, familiarity with spatial and 3D design tools, and adeptness in leveraging generative AI tools to enhance productivity and creativity.

Benefits and Perks

• Access to comprehensive wellness programs supporting physical, mental, and emotional health.
• Exclusive employee discounts covering hospitality, dining, retail, entertainment, travel, technology, and partners.
• Free parking during and outside work hours.
• Competitive health, wellness, and income protection benefits for eligible staff.
• Opportunities for ongoing professional growth through leadership programs, educational offerings, networking, and community involvement.