Assistant Director, Brand & Program Marketing

Company Overview

Feeding Tampa Bay is a leading hunger relief organization serving ten counties in West Central Florida. Last year, they distributed 85 million meals through their direct services and a network of more than 400 food pantry partners. Understanding that food alone cannot solve hunger, the organization focuses on building pathways to opportunities for nearly one million individuals, working to overcome barriers to long-term stability. As part of the Feeding America Network, Feeding Tampa Bay aims to transform the community with a united mission.

Role Summary

The Assistant Director of Brand & Program Marketing reports to the Senior Director of Marketing & Communications. This role is critical in crafting and implementing Feeding Tampa Bay’s brand and program marketing strategies to enhance the organization's public recognition beyond a food bank to a mission-driven entity focused on addressing the root causes of hunger. The Assistant Director will lead awareness campaigns, develop a differentiated brand narrative, and formalize program marketing functions, ensuring strategies align with organizational goals and connect effectively with diverse audience segments.

Key Responsibilities

• Collaborate with senior leadership to develop and carry out brand and program marketing initiatives aligned with organizational priorities.
• Translate the organization’s vision and mission into compelling messaging for various external audiences.
• Lead brand awareness campaigns that enhance public understanding of Feeding Tampa Bay’s impact and vision.
• Support establishment and growth of program marketing as a distinct function, creating frameworks and processes for effective operation.
• Work closely with program leaders to position programs clearly and develop go-to-market strategies and campaign plans.
• Manage messaging frameworks, channel selection, content direction, and campaign rollouts with clarity and accountability.
• Create targeted messaging and activation plans for different stakeholder groups while maintaining brand consistency.
• Coordinate integrated marketing campaigns with internal teams and external partners.
• Directly manage and mentor two Program Marketing Managers, including recruitment and performance management.
• Develop measurement and insight practices, establish KPIs and OKRs, monitor campaign effectiveness, and recommend improvements.
• Participate actively in mission-driven initiatives such as food distribution and disaster relief when needed.

Qualifications

• Minimum of 6 years of experience in brand marketing, program marketing, integrated marketing, or a related field, demonstrating progressive responsibility.
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a closely related discipline preferred.
• Proven success in leading integrated campaigns from strategy through execution.
• Strong skills in developing audience-focused messaging for diverse stakeholder groups.
• Experience designing or refining marketing processes, planning frameworks, and fostering cross-functional collaboration.
• Familiarity with establishing and tracking performance metrics and applying insights to optimize marketing efforts.
• Prior leadership experience managing teams, coaching, and supporting staff development is required.
• Experience with hiring and onboarding team members is preferred.
• Background in mission-driven or nonprofit organizations is advantageous but not mandatory; corporate experience in brand and product marketing is also valued.
• Commitment to embody equity and respect as part of the organizational mission.
• Internal candidates must be in good standing with no recent corrective actions.

Working Conditions and Compensation

• Location: Primarily onsite at Causeway Center with a hybrid schedule requiring approximately two days onsite per week.
• Core working hours are from 8:00 a.m. to 4:00 p.m.
• Employment status is exempt.
• Salary range is $77,800 to $82,620 annually.