VP Product, Customer Growth & Experience

About Neo Financial

Neo Financial is a rapidly expanding fintech company committed to reshaping the financial future of Canadians by delivering innovative, customer-centric financial products free from legacy bank constraints. Since its inception in 2019, Neo has achieved several prestigious accolades, including topping Deloitte’s Technology Fast 50 for three consecutive years (2023 to 2025) and being named Canada's fastest growing company by the Globe & Mail in 2024. With a team of over 500 employees, more than one million customers, and partnerships exceeding 10,000 retail locations, Neo champions modern financial solutions in credit, savings, investing, and rewards.

Role Overview

The Vice President of Product for Customer Growth & Experience will lead the strategic product vision and execution for systems impacting how customers discover, onboard, engage, and remain loyal to Neo. This domain includes acquisition channels, referral programs, lifecycle marketing, subscription management, customer support, and trust and security operations. The role demands ownership of product strategy, roadmap, outcomes, and leading a team of product managers while collaborating closely with senior leaders across engineering, design, data, operations, marketing, and executive management.

Key Responsibilities

• Develop and expand Neo’s growth mechanisms focusing on customer acquisition, onboarding, referrals, and lifecycle marketing to enhance conversion, activation, and retention across all product lines.
• Shape a seamless, dependable customer experience by overseeing support services and trust functions such as fraud prevention and compliance.
• Create and maintain a long-term strategic product roadmap aligned with overarching company objectives.
• Lead, nurture, and scale a high-performing product management team, fostering talent growth, team culture, and operational excellence.
• Coordinate cross-functional collaboration as an integral link between diverse departments contributing to product success.
• Drive accountability for meaningful business outcomes and customer impact, beyond mere output.
• Improve product quality and delivery through effective systems, feedback, and consistent mentorship.
• Promote a fast-paced, responsible, and learning-oriented work culture without compromising standards.
• Apply systems thinking to architect scalable, reusable product capabilities applicable across multiple product offerings.

Qualifications and Experience

• 8 to 12+ years in product management with at least 5 years in senior leadership, including managing product teams or organizations.
• Proven experience building and leading product teams through startup phases and scaling stages.
• Strong strategic vision combined with the ability to handle detailed execution simultaneously.
• Excellent product judgment, systems thinking skills, and a strong bias toward proactive action.
• Experienced in managing complex, cross-functional projects involving technical challenges and diverse stakeholder inputs.
• Demonstrated commitment to talent acquisition, mentorship, and cultivating high-performance teams.
• Leadership through influence and clear communication, adept at rallying teams around shared visions.
• Comfortable making substantive strategic decisions and pivoting effectively as conditions evolve.
• Domain knowledge in customer growth (acquisition, onboarding, marketing technology, lifecycle marketing) and/or customer experience (support, fraud prevention) preferred but not mandatory.

Compensation and Benefits

Neo offers a competitive salary package aligned with your expertise and responsibilities, with flexibility to balance cash and equity components. Exceptional candidates may receive above-market offers. Equity ownership opportunities allow team members to participate directly in the company’s success. Additional benefits include:

• Short-term incentive plans
• Flexible health and life insurance benefits
• 21 days paid time off plus statutory holidays and personal leave
• Health and personal spending accounts
• Discounts via a broad partner network
• Early product access and mortgage discounts
• Parental leave top-ups and equity vesting during extended leave
• Regular company-wide educational events and networking opportunities

Work Environment and Culture

Neo fosters an environment where resourcefulness, growth mindset, and dedication to excellence drive our mission to build superior financial experiences for Canadians. Collaboration is encouraged in our Toronto, Calgary, and Winnipeg offices. We value ownership and accountability, empowering employees to think strategically and act decisively. Diversity, inclusion, and equal opportunity principles are integral to our hiring and workplace practices.

Additional Information

Candidates will be required to undergo security screening, including criminal record and credit checks. Our recruitment process incorporates AI-supported evaluation tools supplemented by human judgment to ensure fair hiring practices. By applying, candidates acknowledge our privacy policies related to personal information.