Vice President - General Manager, Canada

About the Role

The LEGO Group is looking for a commercially astute General Manager to lead and shape its Canadian operations. This role offers a unique chance to steer the future of the LEGO brand within Canada by driving sustained growth, enhancing customer and consumer engagement, and leading a motivated, high-performing team.

Key Responsibilities

• Define and implement the strategic direction for the Canadian business, including translating it into targeted sales and marketing strategies with clear execution plans.
• Achieve financial goals such as sales, cost control, and profitability, while promoting excellent colleague and customer experiences.
• Drive profitable business growth through strong partnerships with customers, intellectual property partners, agencies, and key external stakeholders.
• Lead innovation in digitalizing the consumer experience and expanding eCommerce presence in the market.
• Oversee operational activities, including active participation in strategic projects and initiatives at the regional (Americas) and global levels.
• Advance People and Culture priorities by focusing on succession planning, skill development, inclusion, and team progression.
• Leverage data-driven insights and experience to encourage innovation, testing, and scaling within the team.
• Directly manage a team of approximately 40 commercial professionals.

Role Context

The General Manager will sit on the Americas leadership team and play a pivotal role in leading B2B business efforts, alongside national and regional marketing and operations across Canada. Responsibilities include contributing to a 3-year strategic plan, overseeing market transformation projects, and owning business performance metrics.

Candidate Profile

• General Management: Demonstrated experience in P&L responsibility with a consistent record of commercial success.
• Sales Expertise: Extensive background in consumer products, lifestyle goods, FMCG, fashion, or consumer-driven e-commerce.
• Global Experience: Proven ability to deliver outstanding results within multinational or global business environments.
• Leadership: A motivational and growth-oriented leader skilled in building efficient B2B teams; characterized by authenticity, self-awareness, adaptability, and strong influence in matrixed organizations.
• Stakeholder Management: Capacity to develop and maintain relationships with agencies, IP partners, distributors, specialty retailers, and e-commerce platforms.
• Digital Acumen: Thorough understanding of digital transformation's impact on consumers, shoppers, and customers.

Compensation and Benefits

The gross annual salary range offered for this position runs from $281,356 to $422,034, reflecting the role's responsibilities, market standards, and organizational considerations. Additionally, a bonus scheme targets 30% of the base salary, complemented by a standard benefits package. Detailed remuneration specifics will be provided upon offer finalization.

Additional benefits include:

• Enhanced paid Family Care Leave for significant life moments.
• Comprehensive life and disability insurance coverage.
• Resources promoting physical and mental wellness, alongside opportunities for community building and creative inspiration.
• A generous colleague discount valid from the first day of employment.
• A hybrid work arrangement averaging three days per week in the office, with discussions on role eligibility and policy during recruitment.

Equal Opportunity Statement and Other Notes

The LEGO Group is dedicated to equal employment opportunity and pay equity. Applicants from diverse backgrounds, including various genders, races, ages, orientations, abilities, and religions, are encouraged to apply. In alignment with the company’s strong commitment to Children's Rights and Wellbeing, candidates engaging directly with children must undergo Child Safeguarding Background Screening as a condition of employment.

Applications are reviewed continuously, but job postings may be modified or withdrawn at any time; early application is encouraged.