TTSE CASC - Vizag

Role Overview

This position focuses on driving application development, customer support, and market growth for white cement and related products in the Vizag sales region. The role combines technical training, on-site execution support, demand generation, complaint resolution, and competitor monitoring to strengthen customer loyalty and expand product adoption.

Key Responsibilities

• Build and develop applicator capability for white cement uses and new product applications across the assigned territory.
• Carry out scheduled Vikas initiatives and arrange training sessions for applicators at the head office for review and skill improvement.
• Support customers by supervising site execution, resolving site-related issues, and responding to product or application complaints.
• Plan and execute demand-generation activities such as architect, builder, painting contractor, painter, and mason meets, trade fairs, customer awareness drives, and counter meets.
• Drive conversion of applications to BW applications by arranging sample casting, follow-ups, and execution support through applicators.
• Coordinate sample approval for white cement applications and new products with the Projects team.
• Prepare and share sample kits and finish samples for the retail team, trade exhibitions, and awareness programs.
• Run purity campaigns to educate customers and strengthen the brand’s market image.
• Handle customer quality complaints by visiting sites, inspecting applications in person, and ensuring timely closure.
• Arrange product testing through R&D and independent laboratories, and share feedback with customers and the CASC Head.
• Maintain CRM updates and keep management informed about competitor activity.
• Organize factory visits for applicators to build loyalty and engagement.
• Provide technical guidance to direct users and support them in achieving better product quality and relationship management.
• Collect competitor samples, coordinate analysis with the factory, and brief the retail team with comparison findings and reports.
• Train internal team members on white cement applications and new products, and help them resolve product and application-related queries on an ongoing basis.

Additional Information

This is a full-time, onsite role based in Andhra Pradesh, India. The source does not mention salary, openings, education criteria, eligibility restrictions, start date, or duration.