Social Media Executive

About the Company

Our client is a distinguished premium beverage company focused on the innovation, production, and promotion of both alcoholic and non-alcoholic beverages. Emphasizing quality and craftsmanship, they create products that blend creativity with genuine brand experiences tailored to contemporary consumer tastes.

Job Overview

The Social Media Executive will play a pivotal role in enhancing and expanding the brand’s digital footprint. This position involves crafting captivating content, overseeing social media platforms, engaging with digital communities, and strategizing to boost brand recognition, user interaction, and lead acquisition.

Key Responsibilities

• Design and deliver engaging content including posts, stories, reels, videos, and campaigns centered on products, launches, tasting notes, cocktail recipes, brand narratives, and seasonal or region-specific themes.
• Plan and implement social media initiatives aligned with festivals, events, promotions, and product introductions.
• Collaborate with distributors, retailers, influencers, and event partners to elevate brand exposure.
• Capture and manage multimedia content from production, tastings, activations, and events.
• Ensure social media activities comply with advertising and regulatory standards for alcoholic beverage marketing.
• Monitor consumer opinions and trends within the premium beverage and spirits market segment.
• Support digital trade marketing campaigns and promotional efforts.
• Coordinate partnerships with hospitality venues and lifestyle influencers.
• Attend events to document and produce relevant social content.
• Manage and optimize the company's social media channels including Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
• Compose engaging captions and promotional texts for campaigns.
• Work alongside designers, photographers, videographers, and PR agencies for the content pipeline.
• Track industry trends, hashtag performance, and competitor movements to discover new opportunities.
• Respond promptly to audience interactions through comments, messages, and inquiries.
• Analyze social media metrics and prepare comprehensive performance reports.
• Assist in organizing digital marketing efforts such as contests, launches, and promotions.
• Oversee and enhance paid advertising campaigns on social media platforms.
• Maintain brand uniformity across all digital touchpoints.
• Stay informed about the latest tools, trends, and industry best practices in social media.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related discipline.
• 0–2 years experience in social media management or digital marketing preferred; fresh graduates with strong portfolios are welcome.
• Excellent verbal and written communication abilities.
• Deep understanding of major social media platforms and their algorithms.
• Creative approach to content development and storytelling.
• Basic proficiency with graphic design tools like Canva or Adobe Creative Suite.
• Experience with social media scheduling and analytics tools.
• Knowledge of paid social media advertising is a plus.
• Strong organizational and multitasking skills.
• Capable of working both independently and collaboratively in dynamic environments.
• Familiarity with AI-based tools for content creation is desirable.

Performance Metrics

• Increase in followers and engagement rates.
• Reach and impressions on social platforms.
• Lead generation and social-driven website traffic.
• Engagement metrics such as shares, saves, and interaction rates.
• Return on investment (ROI) and conversion effectiveness for campaigns.

Preferred Qualities

• A passion for trends in digital and social media culture.
• Innovative mindset with attention to detail and affinity for creative visual and written content.
• Ability to conceive fresh concepts and execute them successfully.
• Strong analytical and problem-solving skills.