Social Media Analyst

About the Role

Join Coca-Cola Europacific Partners as a Social Media Analyst and contribute meaningfully by leveraging insight, data, and digital intelligence. This role focuses on transforming social media, digital, and audience data into actionable insights that enhance commercial strategies, reinforce our brand reputation, and improve engagement with customers, consumers, and key stakeholders across multiple departments.

Key Responsibilities

• Lead the monitoring and analysis of social and digital conversations across platforms including social media, forums, blogs, communities, and emerging digital environments powered by AI and large language models.
• Track brand, business, and category conversations to identify sentiment shifts, trends, and emerging issues.
• Observe competitor activities to discover opportunities and market gaps.
• Analyze conversations to understand changes in customer and stakeholder behavior, needs, and preferences.
• Spot reputational risks and create alert systems for early issue detection and response.
• Monitor policy, sustainability, and industry discussions affecting the company’s reputation and operations.
• Analyze complex datasets from social listening platforms, web analytics, and social media channels to uncover audience, consumer, category, and cultural trends relevant to business growth and reputation.
• Transform data into clear, strategic recommendations that support growth and business performance.
• Collaborate with stakeholders to integrate social and digital intelligence into business planning and decision-making.
• Utilize AI tools and emerging technologies to improve insight generation and reporting quality.
• Develop and deliver routine reports—monthly, quarterly, annual, and campaign-based—to measure social media and communications effectiveness.
• Measure organic and paid social media performance and create real-time dashboards and visualizations.
• Lead post-campaign analysis, identifying areas for optimization.
• Present reports and insights to stakeholders, including senior leadership.
• Contribute to establishing consistent reporting frameworks and best practices across markets.

Candidate Profile

• Proven experience in social media management, insights, digital analytics, and reporting.
• Expertise in social media intelligence, social listening, and data reporting.
• Practical skills working with tools like Meltwater, Power BI, Google Analytics 4, and Google Search Console.
• Experience creating dashboards, visualizations, and reports to influence business decisions.
• Track record managing multiple stakeholders and producing results in a dynamic environment.
• Familiarity with AI-based tools for enhanced analysis and reporting.
• Strong analytical capabilities to interpret complex data and derive actionable insights.
• Excellent communication and storytelling aptitude to convey data as compelling business narratives.
• In-depth knowledge of social media platforms, audience behaviors, trends, and performance metrics.
• Ability to link social intelligence to commercial, communication, and reputation outcomes effectively.
• High attention to detail and discretion in handling sensitive information.
• Proactive, inquisitive, and solution-oriented mindset.

Educational Requirements

• A degree in Communications, Journalism, Public Relations, Business, Data Analytics or a related field, or equivalent professional experience.

Languages

• Fluent in English (required).
• Additional European languages considered an advantage.