Social Marketing Manager

About the Role

Spotify is seeking an outstanding Social Marketing Manager to spearhead social marketing initiatives across the UK and Ireland, while also guiding the strategy for the Netherlands market. The ideal candidate is a social-first marketer with a passion for music culture, audience behavior, and storytelling, who can combine strategic vision with daily execution across multiple social platforms.

Key Responsibilities

• Design and implement a vibrant social media content strategy tailored for the UK and Ireland, aiming to build communities, stimulate engagement, and elevate brand presence by leveraging platform nuances, trend identification, and collaborations with influencers and creators.
• Oversee and nurture relationships with primary agency partners, promoting creativity, collaboration, and accountability to align execution with Spotify’s brand goals.
• Utilize paid media effectively to optimize campaign reach and impact.
• Provide strategic direction for social marketing efforts in the Netherlands, ensuring synergy with global branding and sharing best practices for cohesive cross-market campaigns.
• Engage in the development and activation of innovative, multi-channel marketing campaigns that elevate Spotify’s brand and partnerships across the UK, Ireland, and Netherlands.
• Work closely with Music and Podcast teams to ensure content relevance and adherence to guidelines, gaining deep insights into local music cultures and audience preferences within the UK and Ireland.
• Shape and reinforce Spotify’s brand identity through culturally meaningful campaigns emphasizing diversity, music discovery, and audience connection.
• Build and maintain partnerships with creators and cultural influencers across the UK and Irish markets to broaden Spotify’s reach.
• Leverage data analytics to enhance engagement, especially targeting Gen Z audiences, measure ROI, spot opportunities, and optimize ongoing campaigns, while monitoring social sentiment and reporting trends to stakeholders.
• Remain updated on industry developments, emerging platforms, and audience behaviors to continuously evolve social marketing strategies.
• Lead social media activation for live events and major campaigns, both organic and paid.

Candidate Profile

• Minimum of 7 years experience in social marketing, preferably within the music, entertainment, or content sectors.
• Strong brand identity awareness and creative leadership skills with excellent ability to present and advocate ideas.
• In-depth understanding of UK social media culture and engagement behaviors, including regional content preferences and platform usage distinctions.
• Proven experience managing social media channels for specific markets with sensitivity to regional engagement trends.
• Demonstrated capability in building transparent and trusting relationships across organizational levels.
• Comfortable working in fast-paced environments, adept at handling deadlines, shifting priorities, and agile decision-making.
• Proactive, resourceful, and collaborative thinker, skilled at navigating ambiguity and evolving challenges.
• Well-informed on UK and Irish music industries, trends, artists, and cultural movements.
• Experience working within international or multicultural teams; familiarity with Netherlands or Benelux markets is advantageous.
• Genuine enthusiasm for music and a sharp awareness of cultural trends.

Work Location and Arrangement

• Position based in London with a flexible work arrangement encouraging working remotely and onsite.
• Expect to attend the London office three days per week for in-person collaboration.

Additional Information

Spotify may utilize artificial intelligence tools to support parts of the hiring process, such as application review and resume analysis. However, human judgment is central to hiring decisions. For information about data processing related to AI, candidates may contact Spotify directly.