Social Content Creator Manager

Job Overview

Lead the creation and execution of social media content across all key platforms, ensuring alignment with approved social strategies, brand guidelines, and campaign objectives. Manage and develop the in-house team of social content creators, guaranteeing consistent creative quality and timely delivery.

Key Responsibilities

• Direct daily social content development for both ongoing and campaign-specific materials.
• Transform approved strategies, brand directives, and campaign goals into tangible, platform-tailored content.
• Supervise the filming, editing, and production processes of social-first assets.
• Ensure content is appropriate for each platform, punctual, and ready for execution.
• Maintain a uniform standard of creative excellence across all content pieces.
• Lead, mentor, and support social content creators, assigning tasks and setting priorities effectively.
• Provide clear creative guidance and feedback to enhance the quality of outputs.
• Establish efficient workflows and manage content delivery schedules.
• Set and uphold in-house standards for content production.
• Review all content to confirm quality and readiness before publishing handoff.
• Collaborate with internal creative production teams and external third-party content creators as needed.
• Work closely with the Social Brand & Campaigns Manager to synchronize campaign asset delivery.
• Partner with the Social Partnerships & Asia Market Manager to address partnership and regional content requirements.
• Coordinate with Strategy and Planning teams to align priorities and deadlines.
• Ensure smooth transition of approved content for timely publishing and live execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media, or a related discipline.
• Minimum of five years’ professional experience in social content creation or digital content roles.
• Demonstrated ability to produce social-first, native content tailored to specific platforms.
• Experience in managing or mentoring content creation teams.
• Comprehensive knowledge of social media formats, current trends, and production workflows.

Additional Information

Etihad Airways represents more than just the national airline of the UAE; it is a catalyst shaping future global aviation. Based in Abu Dhabi, the company connects people worldwide and pursues its “Journey 2030” vision, aiming to double its fleet, broaden its network, and invest in its people for the evolving era of excellence.

Recruitment Fraud Warning: Candidates should be cautious of fraudulent recruitment attempts claiming association with Etihad. The company never requests payment or sensitive personal details during recruitment. Official interviews occur in person or via video/phone before formal offers. Any request for money should be treated as fraudulent.