Senior Strategist (all gender)

Company Overview

UM Deutschland is a global full-service media agency and marketing consultancy focused on delivering comprehensive communication strategies. Their “Full Color Media” approach centers on the human element, blending creativity with AI-driven efficiency to generate maximized, customized growth for clients. The company operates from three German cities—Hamburg, Frankfurt, and Düsseldorf—with a team of about 260 experts collaborating in hybrid environments. UM benefits from the international IPG Mediabrands network, which enhances capabilities in performance, content creation, and programmatic advertising while maintaining long-standing client partnerships and operational excellence.

Role Summary

The company is seeking a (Senior) Strategist to join at the earliest opportunity. This role involves creating comprehensive, cross-channel media strategies that integrate seamlessly with media planning and activation ideas for both new and existing clients.

Key Responsibilities

• Develop impactful, integrated media strategies aligned with client goals across channels.
• Act as a trusted strategic partner, aligning work with client needs and priorities.
• Collaborate closely with audience strategists to identify key target groups, derive insights, and support data-informed strategies.
• Conduct in-depth brand, category, and communication analyses to provide actionable recommendations.
• Facilitate engaging workshops and ideation sessions, supporting the delivery of innovative, standout strategies while staying abreast of trends and emerging technologies.
• Coordinate with advisory teams and maintain regular communication with strategists from the international network to ensure best practices, driving innovation and strategic excellence.

Candidate Profile

• Completed studies in Business Administration, Media Studies, Marketing, Sociology, or related fields.
• Strong foundation in media planning and consultancy with initial experience in media strategy development.
• Ability to analyze data effectively and translate it into clear, strategic action points.
• Balance of analytical rigor and creative thinking.
• Keen awareness of trends and innovations, coupled with enthusiasm for generating creative ideas.
• Capability to manage complex projects while inspiring and leading others.
• Excellent communication skills and confident presence.
• Comfortable working in international settings with excellent German and very good English proficiency.

What UM Deutschland Offers

• Minimum 30 days annual vacation.
• Flexible working arrangements, including possibilities for workation.
• Time-off compensation account.
• Mental health and wellbeing initiatives.
• Personalized development opportunities, including a comprehensive e-learning library and language learning platforms.
• Permanent employment contracts.
• Company pension schemes.
• Childcare subsidies for children not yet in school.
• Modern offices located centrally in Frankfurt, Hamburg, and Düsseldorf.
• Extensive technical equipment provided for remote work (laptops, peripherals, monitors, headsets).
• Fresh fruit in the office.