Senior Director of Performance Marketing

About the Role

Join Puffy, a leading direct-to-consumer mattress brand with over $1 billion in sales and a top 5 position in the US market, as the Senior Director of Performance Marketing. This remote position places you at the helm of a multi-million-dollar monthly paid advertising budget across Google and Meta platforms, with full autonomy over campaign systems, measurement frameworks, creative testing, budget allocation, and team leadership, reporting directly to the CEO.

Key Responsibilities

• Drive revenue growth while maintaining contribution margin across high-budget Google and Meta campaigns in a challenging high-average-order-value, sparse-conversion category.
• Develop capital allocation strategies focused on true marginal returns, considering returns and financing costs rather than relying solely on platform-reported ROAS.
• Create and document operational rules for scaling decisions, including criteria for pausing, increasing, or reducing spend, facilitating an automated system that minimizes daily executive intervention.
• Build foundational marketing logic and guardrails including budget controls and scaling rules within the first year.
• Implement geo-holdout incrementality testing and architect a systematic creative engine involving concept development, testing frameworks, and user-generated content analysis.
• Design promotional strategies aligned with retail calendars and funnel stages, while exploring and piloting new paid channels beyond existing platforms.
• Lead organizational design initiatives related to performance marketing with CEO oversight.

What You Will Gain

• Complete control over a high-scale paid media strategy with direct influence on business results.
• Partnership with a high-performance team and mentorship under a Forbes Council Member CEO.
• Flexible work environment supporting remote work globally with optional relocation to Dubai, including visa assistance and favorable tax conditions.
• Opportunity to innovate within an AI-native environment leveraging advanced AI-driven analytics, attribution modeling, and automated creative evaluation.

Qualifications

• Minimum of 6 years in performance marketing roles with direct management of $1 million+ monthly advertising budgets on Meta and Google platforms.
• Expertise in Google Performance Max era techniques including campaign structuring, feed optimization, and brand/non-brand performance analysis.
• Experience in selling high-average-order-value products ($1,000+), preferably in sectors involving considered purchases with longer decision cycles such as furniture or luxury goods.
• Proven track record in developing and authoring bidding, budgeting, and pause decision systems at scale.
• Strong statistical and analytical skills including proficiency in incrementality testing, volume gating, and optimization of spend versus outcomes.
• Experience designing and managing creative testing frameworks compliant with current privacy standards (post-ATT environment).
• Leadership experience managing senior team members and capability in building or reorganizing performance marketing functions.
• Competence in evaluating and piloting new advertising channels with structured frameworks.

Preferred Skills

• Proficiency in scripting and automation using Google Ads Scripts and Meta APIs.
• Background combining agency and in-house marketing experience.
• Familiarity with emerging platforms such as TikTok, Connected TV, and affiliate marketing networks.
• Experience within the direct-to-consumer e-commerce sectors related to home goods or similar high-value categories.

Company Culture

• Ownership mindset with accountability for outcomes rather than activities.
• Agility and decisiveness in high-pressure situations.
• Commitment to excellence and solving complex challenges.
• Embracing AI-first work environment and continuous learning.
• Collaborative spirit focused on team success.

Compensation and Benefits

• Competitive total compensation package up to USD 240,000 annually, comprising base salary up to USD 200,000 plus monthly performance bonuses up to 20% of base pay.
• Comprehensive medical, dental, and vision insurance coverage based on country of hire.
• Generous paid time off including public holidays.
• Opportunity to work remotely worldwide with a flexible schedule emphasizing productivity over location.
• Access to AI-native marketing tools and international team collaboration.
• Recognition programs including Leaders Club membership with wellness benefits and leadership retreats, and monthly 'We Are' Champion awards.