Sales Associate Coordinator

Overview

The role involves managing one or multiple distributors across various scales of business as the PepsiCo representative in the market. The primary responsibility includes planning, executing, and deploying joint business plans to drive sustainable sales growth. The Sales Associate Coordinator supports distributors in expanding their business by coaching and collaborating closely with distributor bodies and sales teams, addressing market challenges, and ensuring incremental business growth.

Key Responsibilities

• Achieve monthly secondary sales targets and contribute to gross revenue growth.
• Strategically plan sales routes to enhance productivity and efficiency.
• Expand net distribution by increasing the number of outlets served.
• Boost weighted distribution by raising SKU counts within existing outlets.
• Ensure constant stock availability and maintain rack execution compliant with planograms.
• Develop strong customer relationships to maximize satisfaction in the marketplace.
• Conduct one-on-one training sessions for sales representatives to improve their business acumen and sales capabilities.
• Set clear monthly sales targets for each salesperson and coach them through market execution challenges.
• Monitor sales personnel performance through regular reports and provide motivation via incentive communication.
• Manage distributor territories including appointments and retirement of hubs and spokes.
• Maintain distributor business health (ROI) by strict adherence to joint business plans.
• Support recruitment and retention of sales representatives collaboratively.
• Minimize expiry and stale inventory by enforcing FIFO and stacking protocols.
• Ensure accurate and timely order deliveries to the market and oversee food compliance for each distributor.
• Facilitate distributor development aligned with PepsiCo sales competencies.

Qualifications and Skills

• Understanding of FMCG sales and distribution models.
• Proficiency in computer applications including Excel, Word, and Outlook.
• Basic English communication skills; local language knowledge is advantageous.
• Data literacy particularly with ROI models.
• Strong negotiation and communication skills.
• Effective people management and time management capabilities.
• Analytical thinking, critical reasoning, and problem-solving aptitude.

Additional Information

Educational requirement: Any undergraduate or postgraduate qualification.