Public Relations Specialist (Contract)

About milk + honey

milk + honey is a renowned luxury spa, salon, and medSPA brand celebrated for its exceptional service and carefully curated treatments. Established across locations such as Austin, Los Angeles, Chicago, Houston, and Fort Worth, it stands out as a leader in wellness and beauty focused on promoting relaxation, wellbeing, and self-care.

Role Overview

We are looking to hire a part-time, contract-based Public Relations Specialist located in Los Angeles. This position involves approximately 40 hours monthly with a $3,000 monthly retainer, offering remote work flexibility while requiring consistent local engagement to foster media relationships, attend key events, and stay plugged into the LA market's media pulse. The specialist will drive local brand awareness and contribute to elevating milk + honey's presence in LA.

Key Responsibilities

• Manage and update the LA media contact list across lifestyle, beauty, wellness, design, broadcast, and influential newsletters.
• Develop and send 10 to 15 customized story pitches monthly, aligned with seasonal campaigns, new services, and local trends.
• Secure one to two significant feature placements in LA quarterly.
• Organize and facilitate visits from editors and creators to Brentwood and Culver City outlets, ensuring a seamless concierge experience with clear communication and follow-up.
• Prepare and submit a monthly brand-PR scorecard covering national media coverage, share of voice, market contributions, awards tracking, and overall narrative health.
• Compile and present a monthly summary of media placements, audience reach, sentiment, and referral impacts.
• Assist with the national media list and pitching efforts in close cooperation with the LA PR Contractor and Senior Brand Partnerships Manager.
• Track and manage submissions for prominent awards and recognitions within design, hospitality, spas, and 'best-of' lists relevant to the local market.

Qualifications and Skills

• At least five years of PR experience, with substantial time focused on lifestyle, beauty, hospitality, or wellness clients within the LA region.
• A current, active media contact list for LA and recently secured placements from the past year.
• Comfortable representing a multi-site, design-focused luxury brand with professionalism and warmth.
• Strong written communication style that aligns with a calm, thoughtful, and understated brand voice.
• Highly self-motivated, capable of managing the LA PR program independently while coordinating closely with headquarters leadership.