Personal Brand Copywriter

About the Role

We seek a skilled copywriter specialized in crafting persuasive content that converts for personal brands such as coaches, creators, and experts. The ideal candidate excels at transforming attention into revenue by developing compelling copy that drives opt-ins, sales, and high-ticket conversions across diverse marketing assets including funnels, landing pages, and video sales letters (VSLs).

Who This Role Is Not Suited For

• Writers whose focus is blogging, captions, or content without strategic calls-to-action.
• Those prioritizing creativity over measurable conversion outcomes.
• Individuals without experience in sales funnels or direct response campaigns.
• Writers who have never created content specifically for personal brands such as coaches, creators, influencers, or experts.

Ideal Candidate Profile

• Deep understanding of direct response marketing psychology tailored to personal brands.
• Proven track record creating high-converting emails, funnels, landing pages, or VSLs within personal brand contexts.
• A focus on key performance indicators like conversion rates, cost per lead (CPL), and revenue rather than social metrics such as likes.
• Ability to faithfully capture and translate a founder's unique voice and story into persuasive, authentic messaging.

Key Responsibilities

• Compose high-impact copy for sales funnels, landing pages, VSLs, upsells, and email series designed to maximize conversions.
• Perform comprehensive audience research to construct detailed customer personas for each personal brand client.
• Develop engaging messaging that attracts attention, establishes trust, and motivates action across social channels and sales funnels.
• Customize copy to align closely with each client's distinctive voice, narrative, and market positioning.
• Work closely with marketing, design, and funnel teams to swiftly execute campaigns.
• Regularly analyze copy performance data and optimize accordingly to enhance conversion results.
• Ensure all written materials comply with brand standards and quality benchmarks.

Qualifications and Experience

• Demonstrated experience with direct response copywriting specifically for personal brands.
• Strong familiarity with sales funnel mechanics, buyer psychology, and marketing of high-ticket offerings.
• Exceptional ability to generate clear, engaging, and conversion-focused copy in various formats.
• High attention to detail paired with rapid project delivery capabilities.
• Comfort working within a metrics-driven environment where results and numbers take precedence.

Additional Information

• Work is 100% remote.
• Working hours: Monday through Friday, 6:00 AM to 2:00 PM Eastern Standard Time (EST).
• Position reports directly to the Marketing Manager.