Paid Media Specialist

About the role

Folk & Tale is a creative and digital marketing agency that blends brand strategy, content, digital, and performance work. The team partners with ambitious clients who want more than a service provider; they want a proactive group that can deliver measurable outcomes.

This full-time Paid Media Specialist position is centered on turning campaign briefs into strong performance results. You will build audiences, test creative, manage budgets, and ensure media spend is used efficiently. The role involves supporting some of New Zealand's fast-growing startups and founder-led businesses, where results matter and expectations are high.

Key responsibilities

• Plan, launch, and oversee paid social campaigns across Meta, Google, TikTok, Pinterest, LinkedIn, and other emerging channels.
• Create audience plans and full-funnel media strategies suited to each platform.
• Write creative briefs and evaluate testing across static, video, UGC, and motion assets, using the results to guide next steps.
• Track daily budget delivery and monitor in-platform performance closely.
• Prepare campaign reports and translate performance data into clear, actionable recommendations.
• Keep up to date with platform algorithm updates and new media opportunities so clients remain ahead of changes.

Requirements

• At least 2 years of paid media experience, preferably across multiple platforms and client categories.
• Practical experience with Meta Ads Manager, Google Ads, TikTok Ads, Pinterest Ads, and similar tools.
• Good knowledge of attribution approaches and key performance metrics.
• Ability to balance creative judgment with analytical thinking.
• Preferred exposure to Google Tag Manager, Looker Studio, and tracking for eCommerce or lead generation campaigns.
• Based in Auckland, with the ability to work in a hybrid arrangement that includes some in-person time with the team and clients.

Work arrangement

This is a full-time role in Auckland, New Zealand, with a hybrid setup.