Overseas Marketing Specialist

Overview

Join bilibili Group in Singapore as an Overseas Marketing Specialist focused on expanding brand recognition and user engagement internationally. This role involves driving growth across key overseas markets by enhancing the brand's visibility through innovative marketing campaigns and strategic partnerships.

Key Responsibilities

• Enhance bilibili's brand awareness and user base in global markets, strengthening the company’s presence and influence beyond domestic borders.
• Oversee and expand the company’s international social media channels by planning and implementing user acquisition, engagement, and content distribution strategies.
• Design and execute go-to-market (GTM) marketing campaigns in collaboration with media partners, creators, and other stakeholders to maximize brand impact and outreach.
• Track and analyze market trends, gather user feedback, and monitor competitors globally to derive insights that will refine marketing approaches.
• Utilize data analytics to improve critical metrics such as traffic, user acquisition, user conversion rates, engagement levels, and creator-driven outcomes.

Candidate Qualifications

• Holder of a bachelor's degree or higher with 1 to 3 years of relevant overseas marketing, brand marketing, user growth, or community operations experience.
• Professional fluency in Chinese and English is required; knowledge of additional languages like Japanese is an advantage.
• Comprehensive understanding of global social media platforms and content ecosystems, backed by practical experience in content marketing, social media management, or growth marketing strategies.
• Demonstrated passion and knowledge of the ACG (Anime, Comics, Games) culture, content communities, short-form dramas, or streaming sectors; familiarity with OTT platforms and content distribution is beneficial.
• Possesses a strong analytical capability with a data-driven approach to identify growth prospects and optimize performance.
• Experience working in international markets such as Japan, Southeast Asia, or North America and/or established connections with key opinion leaders, media collaborators, or content creators in these regions are highly desirable.
• Strong enthusiasm for the entertainment and content industry alongside a deep understanding of global youth culture, digital trends, and evolving content consumption patterns.