Online Marketing Manager

About moma

moma - members of media alliance - is a vibrant collaboration of three companies combining expertises from design and content, VR/AR app development, web development, and online marketing. Our diverse team of 44 professionals includes creatives, consultants, and visionaries working together to build strong brands.

Role Overview

As an Online Marketing Manager, you will oversee and execute operational online marketing tasks while serving diverse clients from B2B and B2C sectors. Your responsibilities include website analysis, identifying errors, developing web strategies, building advertising campaigns, and maintaining regular communication with clients. You'll work independently and proactively report challenges and solutions within the team.

Key Responsibilities

• Plan, analyze, manage, and enhance online marketing channels
• Manage SEA campaigns including Google Ads and Microsoft Advertising
• Optimize websites for search engines (SEO)
• Conduct social media advertising campaigns (e.g., Facebook and Instagram ads)
• Manage product search engines and price comparison portals
• Implement display and remarketing strategies
• Coordinate email marketing efforts
• Advise clients and key accounts
• Monitor key performance indicators and budgets with focus on performance
• Improve and supply product data for platforms like Google Shopping
• Conduct web analytics, tracking, evaluation, and reporting
• Identify usability and conversion improvement opportunities
• Manage budget and revenue responsibilities

Minimum Requirements

• Completed degree in business administration or related field
• Experience in online marketing, SEO, SEA, project management, or consulting
• Decisiveness, negotiation skills, assertiveness, and strong prioritization capabilities
• Affinity for project management
• Good sense for design, layout, and marketing content
• Ability to deliver precise, reliable, and results-driven work under pressure
• Professional and business-appropriate demeanor towards colleagues, clients, and partners
• Proficiency with Microsoft Office and Google G-Suite (Gmail, Docs)
• Fluent spoken and written German and English
• Flexibility and occasional willingness to travel
• Exceptional commitment and enthusiasm
• Creativity and passion for the work

Desired Additional Skills

• Basic knowledge of web technologies such as HTML, CSS, JavaScript, CMS systems
• Google Ads basics certification or preparation, or initial experience in SEO
• Further Google Ads certifications or online marketing certificates
• Familiarity with tools like Sistrix, Searchmetrics, RYTE, Xovi, Semrush, or Google Data Studio

Why Join moma?

• Opportunity to actively shape initiatives
• Flexible working hours
• Continuous professional development
• Permanent employment contract
• Ability to work from home
• Part of a wider alliance of companies
• Team events
• Access to coffee, beverages, and fresh fruit
• Fitness programs

Additional Information

Apply by submitting your application documents including salary expectations. Contact person: Jonas Tonhäuser, phone: +49 7131 91917-0, email: jobs@moma.one.