Marketing Specialist - Cotton On New Zealand

About Cotton On

Cotton On originated in Australia and has become a beloved global brand. It is dedicated to inspiring joy, creative self-expression, and community connection. The company prides itself on being playfully rebellious and optimistic, committed to making a meaningful impact in people's lives.

Role Overview

This newly established position supports Cotton On's growth in New Zealand as it approaches its 20th year. The Marketing Specialist will act as a brand ambassador, creating engaging and inspiring marketing experiences that resonate deeply with customers. The role involves managing brand presence across social media, creator partnerships, community initiatives, and events, working closely with local and Australian teams.

Key Responsibilities and Skills

• Lead the marketing strategy for Cotton On New Zealand with a focus on community-driven consumer engagement.
• Manage marketing calendars, events, creator collaborations, and content review processes.
• Oversee social media channels and content workflows from planning through to reporting.
• Coordinate concepts and execution of events, activations, and community engagement moments from start to finish.
• Maintain strong, thoughtful partnerships with creators and community members ensuring alignment with brand values.
• Act both as strategist and hands-on contributor by delivering presentations, writing reports, and supporting overall team initiatives.

Qualifications and Experience

• At least 3 to 4 years of experience in brand marketing, social marketing, or creator marketing, preferably within community-focused consumer brands.
• Passion for developing Cotton On New Zealand as a distinct presence within the global brand portfolio.
• Demonstrated ability to manage social media content pipelines independently.
• Proven experience planning and executing engaging events and activations.
• Proficient in managing creator relationships with professionalism and brand safety in mind.

Benefits and Workplace Culture

• 50% discount on all Cotton On brands (30% off on Ceres Life products).
• Access to a modern campus in Mt Roskill including free parking, an onsite gym, fully equipped kitchen, breakout areas, complimentary breakfast bar, and outdoor BBQ facilities.
• Flexible work arrangements to support individual productivity and wellbeing.
• Competitive remuneration aligned with industry standards.
• Employee Assistance Program available for employees and their families.
• Support for return to work from parental leave including part-time hours paid as full-time for two months.
• Regular team social events, speaker series, and spontaneous celebratory activities to foster community.

Commitment to Diversity and Inclusion

Cotton On is dedicated to fostering an inclusive culture where all team members feel valued and can bring their full selves to work. The organization embraces workforce diversity and actively welcomes applications from people of all backgrounds and identities. Support is available for applicants requiring accommodations during the recruitment process.