Marketing Officer

About English Path

English Path is a rapidly expanding international language school offering immersive English, French, and German language programs across the UK, Europe, North America, and the Middle East.

Role Overview

We are searching for an innovative and driven Marketing Officer to contribute to the expansion of our Riyadh Centre and university pathway programs. This position involves rolling out localized marketing campaigns, fostering student recruitment, enhancing brand visibility, generating leads, and maintaining strong connections with key stakeholders in Saudi Arabia. The role demands attention to both digital and traditional marketing practices, collaborating closely with regional marketing and admissions teams to meet enrollment goals. It is a hands-on position requiring exceptional organizational capabilities, solid digital marketing expertise, and the management of multiple campaigns and events concurrently.

Main Duties

• Execute comprehensive annual and quarterly marketing plans, managing campaigns across digital, social, email, outdoor, and offline channels to stimulate lead generation for the Riyadh Centre and university pathways.
• Oversee and grow the localized social media presence, including content creation, paid ads, SEO, website maintenance, and CRM-based lead nurturing to maximize engagement in the Saudi market.
• Collaborate with admissions and sales teams to develop impactful online and offline marketing materials tailored to prospective students, parents, high school counselors, and corporate clients to enhance conversion rates.
• Organize and represent English Path at recruitment events such as education fairs, open days, diagnostic testing, and school visits; establish and nurture relationships with local counselors and educational institutions.
• Monitor and analyze lead generation metrics, conversion rates, and campaign key performance indicators; assess market trends and competitors to produce regular reports and actionable insights that optimize marketing ROI and budget deployment.
• Work closely with global marketing, academic, and operations teams, and manage external partners, agencies, and media contacts to ensure compliance with brand standards.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or related fields.
• 1 to 3 years of experience in marketing, communications, or student recruitment roles.
• Proficient in managing digital marketing campaigns and social media platforms.
• Understanding of content marketing, lead generation, and customer engagement principles.
• Experience with marketing analytics and automation tools such as Google Analytics, CRM software, email marketing, and social media management tools.
• Strong organizational aptitude and project management skills.
• Fluent verbal and written communication skills in English and Arabic.
• Ability to multitask and work autonomously.

Preferred Experience

• Background in education, training, language learning, or higher education sectors.
• Knowledge of the Saudi Arabian education landscape and international higher education pathways.
• Experience coordinating student recruitment campaigns, events, exhibitions, or school outreach programs.
• Basic familiarity with SEO, pay-per-click advertising, and social media advertising.

Attributes We Value

• A creative, proactive approach to marketing challenges.
• Meticulous attention to detail.
• A strong focus on generating leads and boosting enrollments.
• Capability to manage multiple projects simultaneously.
• Excellent interpersonal and relationship-building skills.
• Team-oriented mindset with cross-cultural collaboration ability.
• Self-driven and able to work independently.

Additional Notes

If this role has already been filled, qualified candidates may be added to a talent pool for future opportunities. English Path strongly prioritizes safeguarding the welfare of young people and vulnerable adults, requiring background checks as part of the hiring process.