- Esperienza
- 5–7 yrs
- Stipendio
- —
- Aperture
- 1
- Pubblicato
- 3 settimane fa
- Modalità di lavoro
- In ufficio
- Requisiti di ammissibilità
- Professionals with 5-7+ years of experience in Growth Marketing, SMB Marketing, or Lifecycle Marketing, especially those who have managed paid acquisition and B2B website strategy, can apply. Candidates with experience in AdTech or Commerce Media and hands-on knowledge of Marketo and Salesforce are…
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- È necessario candidarsi
Dove lavorerai
Descrizione del lavoro
About the Role
Uber Advertising is hiring a digitally fluent Growth Marketing Manager focused on SMB merchants. As the business expands, self-serve advertising needs to evolve from a basic onboarding touchpoint into a major driver of growth. In this position, you will own marketing campaigns and the web experience to increase merchant adoption of ads. You will also lead improvements to the Uber Advertising website and work with PMM, GCRM, and other B2B teams to build stronger connections across the merchant journey.
Key Responsibilities
- Redesign and improve the Uber Advertising website end to end, while also embedding Ads-specific content into the broader Merchant website to improve organic and paid conversions.
- Create and run a unified global campaign plan, including paid media and webinars, to bring in unmanaged SMB restaurants.
- Work closely with PMM and GCRM to keep messaging aligned and to implement data-led triggers throughout the merchant lifecycle, from signup through repeat ad spend.
- Scale evergreen programs to managed accounts to increase global use of self-serve products.
- Own the marketing approach for the new Learning Center so it can support in-product education and smooth onboarding for small businesses.
- Partner with internal teams to move customer data into company tools and strengthen the B2B systems required for global scale.
- Monitor core performance metrics such as SMB penetration, quarter-over-quarter retention, and website traffic and conversion performance.
Experience and Qualifications
- 5-7+ years of background in Growth Marketing, SMB Marketing, or Lifecycle Marketing.
- Proven track record of managing paid acquisition campaigns and shaping website strategy or redesigns for a B2B audience.
Preferred Qualifications
- Ability to use segmentation and product-usage insights to design personalized customer journeys that convert well.
- Experience working with senior sales leaders and aligning marketing plans with revenue goals and sales readiness.
- Strong written and verbal communication skills, including experience presenting to senior stakeholders.
- Self-driven mindset with the ability to own workstreams and operate independently.
- Prior experience in AdTech or Commerce Media is an advantage.
- Practical experience using marketing automation and CRM platforms, especially Marketo and Salesforce, to assess and report on funnel health.
Why Uber Advertising
Uber Advertising gives brands access to more than 202 million monthly active users at moments when they are moving, deciding, and taking action—from airport trips to dinner orders. Across Uber and Uber Eats, brands can use real-time first-party signals to reach high-intent audiences right as decisions are being made, helping create measurable impact and convert intent into real-world action.