Marketing Manager

About Essential Coffee

Established in 2001, Essential Coffee ranks among the largest distributors of coffee equipment within Australia and New Zealand. The company employs over 100 personnel across both countries and with international partners. It specializes in premium European-sourced coffee and slush machines, having placed more than 26,000 coffee and slush systems in the market. Essential Coffee is committed to delivering end-to-end coffee solutions and related products, supporting a diverse customer base. The organizational culture values growth, quality, and service, presenting opportunities to contribute to a rapidly expanding business specializing in beverage equipment.

Role Overview

The Marketing Manager role is a full-time, on-site position based on the Gold Coast. This role requires developing and implementing marketing plans that enhance brand presence and product promotion across Australia, New Zealand, and international markets. The duties include planning and managing marketing campaigns, coordinating both digital and traditional marketing efforts, overseeing brand positioning, and assisting distributor operators and direct territories with marketing resources and support. Close collaboration with sales, operations, and leadership teams is essential to ensure marketing activities are aligned with overall business objectives. Responsibilities also include analyzing campaign performance metrics, optimizing marketing effectiveness, managing relationships with external agencies or vendors, and maintaining consistent, high-standard marketing communications.

Qualifications and Skills

• Proven experience in marketing management including campaign planning, brand oversight, and go-to-market strategy development.
• Proficiency in digital marketing platforms such as social media, email, content marketing, plus a foundational understanding of SEO and SEM.
• Strong written and spoken communication skills tailored to B2B audiences, capable of developing clear marketing messaging and collateral.
• Demonstrated ability to work cross-functionally, coordinate with diverse stakeholders, and collaborate with franchise or territorial partners.
• Familiarity with the retail, hospitality, or food and beverage industries; background in coffee or related beverage equipment is advantageous.
• Competent in marketing and office software, email platforms, design tools (in cooperation with graphic designers), and productivity suites such as Microsoft Office.
• Bachelor’s degree in Marketing, Business, Communications, or related discipline, or equivalent practical experience.
• Excellent organizational and project management abilities, with skill in handling multiple projects concurrently within deadline-driven, fast-paced environments.
• Availability to work on-site at the Gold Coast and collaborate closely with internal teams and external partners.

Additional Information

Applicants residing in Victoria, Western Australia, and South Australia are welcome to apply despite the on-site location requirement. The company emphasizes support for distributor networks and integrates marketing efforts across multiple territories.