Marketing Coordinator

About the Role

We are seeking a dynamic Marketing Coordinator to join our team in Mississauga, Ontario. This role involves spearheading diverse marketing initiatives within the appliances, electrical, and electronics manufacturing industry. As a key team member, you will be responsible for driving impactful campaigns, managing digital marketing efforts, and coordinating events that resonate with our customers and stakeholders.

Key Responsibilities

• Conduct research to understand customer behaviors, purchase patterns, and market trends to extract actionable insights.
• Develop, implement, and oversee marketing campaigns across various channels to boost brand presence and engagement.
• Manage digital initiatives including email marketing campaigns and social media efforts.
• Monitor, analyze, and report on campaign performance metrics such as lead generation and overall effectiveness.
• Organize and coordinate company events, product launches, and customer engagement activities from start to finish.
• Collaborate with design teams and external vendors to create compelling promotional content.
• Support the marketing rollout of new products and services with coordinated, brand-consistent promotional efforts.
• Prepare detailed reports and presentations using sales and marketing data insights.
• Oversee social media platforms, ensuring brand consistency and active audience engagement.
• Assist with marketing budget planning and management to ensure alignment with strategic goals.
• Evaluate return on investment (ROI) across marketing campaigns and recommend areas for improvement.

Required Qualifications and Skills

• Previous experience in a Marketing Coordinator role or similar marketing position.
• Bachelor’s degree in Marketing or related discipline.
• Comprehensive understanding of traditional and digital marketing channels.
• In-depth knowledge of SEO/SEM strategies and digital campaign design.
• Expertise in market research, data analytics, and use of analytics tools.
• Practical experience in managing social media advertising and email marketing campaigns.
• Proficiency in MS Office, Google Analytics, and Google Ads platforms.
• Familiarity with CRM and CMS software such as Salesforce, HubSpot, and WordPress.
• Strong communication, presentation, and project management abilities.
• Detail-oriented with a creative and solution-focused approach.

Additional Advantages

• Experience with paid advertising platforms including Google Ads and LinkedIn Ads.
• Proficient skills in design software such as Adobe Suite, Photoshop, and Canva.
• Knowledge of marketing automation tools and workflow optimization.
• Experience managing external vendor relationships and marketing budgets.

Why Join Us

This role offers an exciting opportunity to contribute to a team that values creativity and collaboration. You'll play a significant part in launching campaigns and shaping an engaging brand identity within a fast-paced and innovative environment.