Manager, Digital Marketing

About the Role

The Digital Marketing Manager position is based at Hard Rock Stadium in Miami Gardens, FL, working full-time to support the Senior Director of Digital Marketing. The role focuses on leading the execution, coordination, and enhancement of end-to-end digital communications involving paid media and lifecycle marketing channels. This includes strengthening communication strategies across email, SMS, push notifications, web/app messaging, and paid media touchpoints, aimed at driving database expansion, audience segmentation, personalized messaging, and performance tracking.

Key Responsibilities

• Implement and fine-tune integrated digital communication campaigns across multiple platforms such as paid advertisements, email, SMS, website/app push notifications, and website pop-ups to maintain consistent messaging across all customer engagement journeys.
• Facilitate customer database growth through capturing leads digitally from paid media, website interactions, events, and on-site marketing activations while ensuring database scalability and integrity.
• Create and execute audience segmentation and communication frameworks to enable more targeted, personalized, and effective lifecycle and paid media campaigns.
• Collaborate with paid media teams and external agencies to synchronize acquisition efforts with lifecycle marketing and database growth goals.
• Analyze and report on campaign performance metrics including engagement, conversion rates, revenue generation, and database expansion, providing actionable, prioritized insights.
• Prepare data-driven executive presentations, dashboards, and post-campaign reports linking digital marketing outcomes to business objectives such as ticket sales and fan engagement.
• Oversee A/B testing and experimentation on messaging content, offers, timing, creatives, and calls to action across all digital communication channels.
• Work across departments including creative, analytics, product, engineering, and business teams to ensure precise implementation, measurement, and ongoing improvements.
• Identify and recommend enhancements to marketing technology, automation, workflows, and processes that boost efficiency, scalability, and business growth.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least 4 years of professional experience in lifecycle marketing, CRM, or integrated digital communications emphasizing measurable revenue impact.
• Proficient with paid media, email, SMS, push notification, and on-site messaging platforms.
• Solid understanding of combined paid media and lifecycle marketing strategies for customer acquisition and conversion.
• Experience in developing segmentation approaches and managing customer data for enhanced targeting and campaign personalization.
• Skilled in marketing analytics and CRM tools, with preference for experience using HubSpot or equivalent systems.
• Strong analytical aptitude capable of transforming data into strategic recommendations.
• Excellent communication skills, both written and verbal.
• Effective project management abilities, comfortable juggling multiple campaigns and deadlines.
• Aptitude to work well cross-functionally and influence diverse stakeholders.
• Ability to thrive in a dynamic, fast-paced environment driven by ongoing testing and optimization.
• Flexibility to work variable hours as necessary to support important events and campaigns.

Benefits

• Comprehensive medical, dental, and vision insurance plans.
• Life insurance including optional coverage for family members.
• Long-term disability insurance coverage.
• Access to tickets for Miami Dolphins games, the Formula 1 Crypto.com Miami Grand Prix, and the Miami Open.
• Facilities including an employee gym, subsidized meals, and discounts on various products and services.
• 401k retirement plan, paid time off, and company observed holidays.

Additional Information

The employer, including Miami Dolphins, Hard Rock Stadium, and South Florida Motorsports, maintains a drug-free workplace policy. Employment offers are contingent on successful completion of drug and background screenings. The company is an equal opportunity employer committed to hiring without discrimination based on protected characteristics including race, color, religion, gender, national origin, age, disability, and other protected statuses specified by applicable law.