Junior Creative Strategist

About Frownies

Established in 1889, Frownies is a fifth-generation family-owned beauty brand renowned for the original wrinkle-smoothing facial patch. Our product range now includes Facial Patches and a growing skincare lineup, offering straightforward, effective, and non-invasive solutions for self-directed skincare enthusiasts. Headquartered in Dayton, Ohio, Frownies blends a rich heritage with dynamic ecommerce growth, led by fifth-generation President and CEO Helen Morrison. The brand enjoys a vibrant global community with substantial engagement on TikTok and Meta platforms, alongside over 20,000 five-star customer reviews.

Role Overview

We are seeking a hands-on Junior Creative Strategist to create and implement performance-driven creative strategies aimed at acquiring new customers, exploring fresh audience segments, and enhancing paid advertising outcomes. This position demands strong creative intuition and social media savvy, with the ability to translate customer insights into engaging ads that trigger responses. Collaboration will be close with the CEO, media buyer, affiliate manager, and content creators.

Key Responsibilities

• Design and test diverse paid social creatives, focusing primarily on Meta platforms.
• Conduct research to develop unique hooks, concepts, offers, and angles based on customer motivations and pain points.
• Identify new customer profiles and craft advertising that resonates with their specific needs and purchasing behaviors.
• Create engaging hooks, scripts, headlines, ad copy, and calls to action that capture attention and prompt conversions.
• Edit various video content including user-generated, founder interviews, testimonials, and product demos into compelling ads.
• Develop static ads, carousels, comparison and educational advertising formats, emphasizing performance.
• Analyze creative performance using tools like Motion to detect trends across formats and segments.
• Utilize AI and creative software to efficiently produce, refine, and enhance advertisements.
• Collaborate closely with the media buyer to translate ad metrics into actionable creative strategies.
• Discover high-performing concepts and generate multiple variations for ongoing testing.
• Build and iterate landing pages tailored to campaigns, offers, and targeted customer groups.
• Source engaging content from customers, creators, affiliates, and internal libraries.
• Write clear, actionable creative briefs for internal and external stakeholders.
• Partner with the affiliate manager to leverage and convert affiliate content into successful paid ads.
• Stay abreast of evolving social media, ecommerce advertising trends, platform changes, and consumer habits.
• Maintain a structured system for documenting and evaluating creative test results and next steps.

Candidate Profile

• Early-career creative strategist with strong aptitude and eagerness to learn.
• Distinguishes between visually appealing content and content engineered to drive performance.
• Proficient in developing ideas from concept through final creative production.
• Comfortable editing videos, designing static creatives, and crafting compelling copy independently.
• Experienced with Instagram and TikTok’s content dynamics and user engagement drivers.
• Able to identify and repurpose quality creator content for effective paid advertising.
• Resourceful and ready to learn new creative and analytical tools.
• Self-motivated, organized, and capable of working independently without constant supervision.
• Appreciates rapid experimentation and iteration to optimize outcomes.
• Welcomes feedback and leverages data to enhance advertising effectiveness.
• Aims to assume meaningful responsibility and progress into leadership roles.

Preferred Qualifications

• Between 1 and 4 years’ experience in ecommerce creative, paid social, content creation, or performance marketing.
• Portfolio showcasing paid social ads, user-generated content, short-form videos, static ads, scriptwriting, or landing page design.
• Familiarity with Meta advertising metrics such as ROAS, CPA, CTR, hook rate, hold rate, and conversion rate.
• Experience with Motion or comparable creative analytics platforms is highly advantageous.
• Proficiency in tools such as CapCut, Adobe Premiere Pro, Canva, Figma, Photoshop, or equivalent creative software.
• Experience employing AI-assisted tools for creative generation and optimization.
• Strong analytical skills to convert customer feedback, competitor insights, and market trends into innovative advertising strategies.
• Excellent communication and project management capabilities in remote settings.
• Experience working with creators, influencers, affiliates, or user-generated content partners enhances value.
• Personal experience creating content for social media platforms (Instagram, TikTok) is highly regarded.
• Agency background, particularly in performance or social-first environments, is a plus but not mandatory.
• Interest in beauty and skincare sectors is welcome but genuine curiosity about consumers is prioritized.

Success Indicators

• Increased volume and diversity of creatives deployed within advertising accounts.
• Development of innovative hooks, angles, and offers reaching new customer segments.
• Identification and effective engagement of new customer avatars.
• Recognition and expansion of winning creative concepts.
• Enhanced key performance metrics including ROAS, CPA, CTR, and conversion rates.
• Establishment of a reproducible system for sourcing, producing, testing, and analyzing creative assets.
• Ownership of daily creative ideation and production tasks.
• Growth trajectory towards leadership of a creative team.

Why Join Us

This role provides a unique opportunity to engage deeply with the development of a historic brand poised for ecommerce expansion. You’ll benefit from thorough customer insights, a rich content repository, and active creator communities, with direct exposure to advertising impact and detailed performance metrics. The position offers significant ownership and growth potential into senior creative leadership within the company.

Portfolio Requirements

Please submit examples demonstrating your contributions to Meta advertising creative, user-generated content or short video editing, hook and script development, static ads, landing page creation, personal social content, creator or affiliate content sourcing, and creative test analysis. Clearly specify your specific role in each sample provided.