Head of Marketing

About Haus of Chain

Haus of Chain approaches recruitment differently, focusing on matching individuals to roles based on their true work style rather than just their résumé. Partnering with a fast-growing Australian self-tan and skincare brand with a passionate following in both e-commerce and major retail outlets domestically and internationally, they offer a unique opportunity.

Role Overview

This leadership position provides full ownership from the outset. You will be responsible for managing the marketing budget, measuring return on investment, and influencing performance across all channels. Working closely with the founders as a key member of the leadership team, you will drive the brand's growth strategically.

Key Responsibilities

• Take full accountability for revenue contribution across e-commerce and retail, oversee the marketing budget, ROI, Marketing Efficiency Ratio (MER), and channel profitability. Collaborate with finance and operations on revenue forecasting. Guide brand positioning, messaging, creative direction, and influencer initiatives across all markets.
• Lead performance marketing and e-commerce growth efforts including managing campaigns on Meta, TikTok, Google, and TikTok Shop platforms. Develop affiliate marketing strategies, optimize conversion rates, and oversee EDM and SMS marketing. Manage paid media allocation and control customer acquisition costs while coordinating closely with the retention team on lifetime value (LTV).
• Define commercial strategies for new product development (NPD) launches, establishing revenue goals, conversion plans, sell-through targets, and margin management for both digital and retail channels to ensure successful product performance.
• Oversee retail marketing comprehensively, including launch calendars, point-of-sale (POS) and in-store marketing assets, major retail partner campaigns, retailer EDMs, cooperative marketing, and support for new retail doors and product range expansion, applying strong commercial judgment beyond trade marketing support.
• Lead, mentor, and expand an eight-person marketing team fostering a culture of high performance, accountability, and motivation, with clear KPIs linked to revenue and ROI. Collaborate closely with teams in sales, operations, product development, and finance. Report directly to the founders and senior management.

Success Indicators

Success means consistent and profitable growth in both e-commerce and retail channels with transparent insight into growth drivers. It includes well-executed product launches, sustainable customer acquisition, and a motivated, high-functioning marketing team.

Candidate Profile

The ideal candidate has over eight years of leadership experience in performance-driven marketing, comfortable managing P&L responsibilities in addition to campaign execution. Proven experience scaling DTC or omnichannel brands is essential, along with proficiency in paid media, conversion rate optimization, and customer retention strategies. Retail marketing experience with major accounts is advantageous. You will succeed in a dynamic, founder-led environment that values thoughtful, data-driven decision-making and accountability for revenue outcomes.