Head of Marketing

About the Role

We are seeking a strategic and innovative Head of Marketing to oversee the national marketing strategy at Splitsville. This leadership position involves crafting and executing impactful campaigns that build brand recognition and cultivate commercial success. The ideal candidate will excel at transforming visionary ideas into quantifiable outcomes, driving growth through effective marketing initiatives.

Key Responsibilities

• Design, oversee, and deliver the yearly schedule of national promotions and campaigns aligned with business goals.
• Manage end-to-end implementation of integrated marketing campaigns across paid, owned, and earned media, ensuring timely delivery and communication with internal teams.
• Maintain ownership of brand and creative oversight, ensuring consistency and impact across all campaign materials.
• Develop and execute a strategic approach for Splitsville's social media channels, establishing structures for content delivery.
• Handle agency partnerships including briefings, performance assessment, and budget oversight.
• Monitor brand tracking and marketing performance, converting insights into actionable strategies.
• Optimize marketing campaigns to maximize return on investment and commercial effectiveness.
• Prepare comprehensive reports detailing campaign outcomes, brand status, and overall marketing efficiency for senior leadership.
• Collaborate closely with UK-based media, e-commerce, and content teams to ensure channel integration.
• Provide campaign toolkits and guidance to facilitate local campaign execution across different centers.
• Ensure cross-departmental alignment on messaging, creative content, and campaign execution.
• Keep abreast of market developments, competitor strategies, and consumer behavior to refine marketing approaches.
• Support additional marketing projects that align with the company's growth objectives.
• Manage project schedules and lead cross-functional teams with appropriate communication to meet business deadlines.
• Regularly report departmental progress and strategic direction to stakeholders.

Required Qualifications and Attributes

• Diploma or bachelor's degree in marketing, communications, or related field.
• Proven experience in a senior marketing role with direct leadership responsibilities.
• Track record of creating marketing plans and executing campaigns that enhance brand visibility and commercial outcomes.
• Experience in the entertainment and hospitality sectors is advantageous.
• Bilingual proficiency in French and English is considered an asset.
• Exceptional organizational and project management abilities with capacity to handle multiple initiatives simultaneously.
• Energetic self-starter possessing a positive and engaging demeanor.
• Meticulous attention to detail and comprehensive understanding of branding and marketing best practices.
• Excellent communication skills, both verbal and written.
• Strong problem-solving skills with a balance of analytical and creative thinking to overcome challenges.
• Proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint.

About Splitsville Entertainment

Splitsville Entertainment is Canada's leading family entertainment venue offering a blend of modern 10-pin bowling, casual dining, arcades, laser tag, and other unique attractions to deliver exceptional guest experiences.

Diversity and Inclusion

We are committed to creating an inclusive workplace that embraces diversity and values every team member's contributions. We believe fostering a diverse environment strengthens our company’s competitiveness and resilience.

Benefits

• Start with three weeks of paid vacation, increasing to four weeks after one year of service.
• Employee discounts available on food and bowling at $1 per game.
• Long service financial awards to recognize employee loyalty.
• Comprehensive medical and dental insurance.
• RRSP matching program to support retirement savings.
• Access to mental health support services.

Application Information

Applications must be submitted exclusively through our official career website. Beware of fraudulent postings as only our official portal is used for recruitment to ensure candidate security.