- Esperienza
- Qualsiasi
- Stipendio
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- Aperture
- 1
- Pubblicato
- 20 ore fa
- Modalità di lavoro
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Descrizione del lavoro
About Airportr Technologies
Airportr Technologies seamlessly integrates airlines, airports, and ground handlers to simplify an often challenging travel experience. Working with prominent airlines such as easyJet, Singapore Airlines, Swiss, and Lufthansa, the company offers passengers a premium service that generates new revenue streams while managing complex operational logistics behind the scenes. With proven partnerships and expanding ambitions across Europe and beyond, Airportr is entering a rapid growth phase.
Role Overview
This position offers a unique chance to shape and lead the entire B2C ecommerce funnel—from search to rebooking—driving growth through data-focused and product-centered leadership. Reporting directly to the CEO, the Head of Ecommerce has full control over the tech stack, personalisation strategies, and the growth engine powering owned and paid channels, web shop, and booking experiences.
Key Responsibilities
- Develop cohort analyses to identify and understand high-value, repeat passengers and their booking behaviors.
- Design and optimize a tailored, culturally nuanced booking funnel aimed at maximizing conversion rates across European markets.
- Take full charge of ecommerce operations including CRM and content strategies.
- Manage product merchandising, overseeing inventory and pricing to ensure the right offers reach the right customers at optimal times.
- Drive scaling of growth and digital marketing funnels focusing on lifecycle strategies to reduce dependence on paid reacquisition.
- Lead a systematic A/B testing program aligned with critical business metrics such as attachment rates, repeat purchase rates by cohort, contribution from direct channels, and customer acquisition costs.
- Assess current platforms and tools to support scaling needs, propose improvements, and implement changes to enhance operational performance.
Day-to-Day Activities
- Collaborate with the CRM specialist to build comprehensive traveller segmentation and create automated, personalized lifecycle marketing flows through email, push notifications, and SMS.
- Conduct willingness-to-pay analyses in partnership with finance and data teams to refine pricing and inventory strategies.
- Continuously improve the booking experience UX by utilizing funnel drop-off data and managing A/B tests to enhance conversion, reduce customer acquisition costs, and boost lifetime value.
Success Indicators (First Six Months)
- Create and implement an advanced customer segmentation framework.
- Achieve notable improvements in conversion rates across all direct booking platforms.
- Increase repeat purchases through data-driven cohort analysis.
- Grow direct channel contribution significantly to the take rate.
Qualifications and Experience
- Strong passion for product experience combined with a growth mindset, working closely with tech and product teams to deliver impactful features.
- Exceptional skill in translating complex funnel analytics into strategic roadmaps for product and merchandising.
- Hands-on experience managing budgets and P&Ls, with knowledge of yield management, ancillary revenue, and pricing in transactional consumer settings.
- Deep expertise in consumer insights, including user testing and qualitative data interpretation.
- Ability to balance strategic oversight with tactical execution, including troubleshooting conversion issues and managing CRM workflows.
- Proven success leading large-scale A/B testing programs.
- Prior experience driving ecommerce, growth, or digital marketing in rapidly expanding companies with ownership of conversion, retention, and paid acquisition channels such as search, social, and retargeting.
- Experience in industries such as travel, mobility, or marketplaces that are transaction-based.
If your background aligns with many but not all of these qualifications and you believe you can add value to our team, we encourage you to apply.