Global Brand Communications Manager

About Belmond

Belmond strives to be the foremost luxury travel brand globally, telling captivating stories that embody the art of travel and engage guests with distinct experiences. Their portfolio includes hotels, trains, safaris, and cruises, emphasizing Slow Luxury — a genuine, personalized approach fostering strong brand identity and inspiring customer desire.

Role Overview

The Global Brand Communications Manager will be instrumental in shaping and implementing Belmond’s worldwide communications strategy. This role supports brand awareness and reputation by crafting consistent, compelling messages that resonate across all properties and campaigns. Working cooperatively with divisional, property, and global marketing teams, the Manager will advance the brand narrative using evocative storytelling aligned with global goals.

Primary Responsibilities

• Contribute to creation, execution, and monitoring of the global annual communications calendar, ensuring synchronization with broader brand plans.
• Collaborate actively with worldwide and on-site Communications and PR teams to build strategic editorial frameworks for launches, news, and initiatives.
• Organize international press trips to bolster global and local publicity efforts.
• Coordinate efforts between communications and cultural teams to unify earned, owned, and social media approaches.
• Engage cross-functional Brand & Marketing teams to support campaign rollouts and integration.
• Monitor luxury travel sector trends and competitors to refine communication tactics.
• Uphold consistent brand messaging and identity worldwide as a brand ambassador.
• Assist in enhancing the Media Hub in alignment with the new Belmond.com platform.
• Support PR message crafting and oversee distribution of impactful press materials.
• Develop and maintain a comprehensive internal PR and industry contact database.
• Aid in managing relationships and briefings with global PR agencies, ensuring activities meet KPIs and standards.
• Support agency onboarding and participate in performance evaluations.
• Foster strong connections with travel and lifestyle media across various channels and respond promptly to media inquiries.
• Lead analysis of global media coverage data to determine brand momentum and campaign effectiveness, providing insights to inform strategy adjustments.
• Manage routine reporting on media coverage and award outcomes, steering press and awards strategies.
• Oversee PR reporting tools, ensuring team engagement and proficiency.
• Coordinate agency-driven awards activities, identifying opportunities to boost brand recognition in collaboration with internal teams.
• Assist in the administration of the annual global communications budget.
• Supervise the Global Brand Communications Executive as a direct report.

Perks and Culture

Belmond cultivates a work environment rooted in kindness, open listening, and meaningful connections with colleagues and guests. Employees are offered opportunities for extensive professional and personal development, contributing to an inspiring atmosphere alongside industry experts. Joining Belmond means participating in creating memorable experiences for guests and communities alike.

About the Company

Founded over 45 years ago with the acquisition of Hotel Cipriani in Venice, Belmond has expanded to include 43 properties across 24 countries, including seaside resorts, historic sites, and iconic urban hotels. Known for pioneering slow travel with ventures like the Venice Simplon-Orient-Express, Belmond is dedicated to authentic cultural engagement and sustainable luxury experiences. Since 2019, it has been part of the LVMH group, reinforcing its premium positioning.