Director of Content

About Matouk

Founded in 1929, Matouk is a distinguished creator of exquisitely crafted linens and home accessories designed for passionate and discerning customers worldwide. The Matouk name embodies a legacy spanning three generations of family dedication and represents a broader community of talented employees and global partner suppliers committed to maintaining an authentic and exceptional tradition.

Position Summary

The Director of Content, reporting to the SVP and Head of Brand, will lead Matouk's content strategy and editorial planning across all brand communications including email marketing, social media platforms, e-commerce, advertising, and B2B marketing channels. This role involves crafting editorial strategies, developing comprehensive content calendars, and creating messaging that advances the brand’s vision and commercial goals. The position also includes managing a Marketing Coordinator who assists in the execution of marketing, content, and editorial efforts.

Key Responsibilities

• Oversee the creation and management of annual and seasonal content calendars across multiple channels such as email, social media, e-commerce, advertising, and B2B communications.
• Direct the brand's overall editorial approach ensuring consistent messaging across all customer engagement points.
• Develop and publish branded content on matouk.com including new webpage content, seasonal campaigns, educational articles, and product narratives.
• Innovate editorial concepts and content ideas aligned with brand priorities, product launches, and seasonally relevant stories.
• Manage Matouk’s organic presence on social media platforms including Instagram, Pinterest, Facebook, and LinkedIn.
• Lead internal and external content creators in producing compelling product copy, advertising messages, email campaigns, and other marketing materials.
• Create and manage B2B content supporting hospitality, corporate gifting, wholesale, retail, and trade partners.
• Identify proactive editorial opportunities and handle media inquiries and product-related questions.
• Collaborate closely with Creative, Merchandising, E-commerce, Product Development, Sales, and PR teams to ensure content aligns with business goals and campaign timelines.
• Maintain stewardship of Matouk’s brand voice across all written communications.
• Lead corporate communications initiatives including messaging on Matouk’s heritage, craftsmanship, values, and brand narrative.
• Plan and define creative content requirements, coordinating with the Creative team for photography, video, and content production.
• Optimize the use of digital asset management (DAM) resources to maximize content efficiency across channels.
• Ensure all content is of the highest quality, accurate, and delivered punctually.

Qualifications

• 7 to 10 years of experience designing and implementing editorial content strategies for luxury brands or high-end editorial environments.
• Proven experience managing or mentoring at least one direct report.
• Proficiency with content management systems, email marketing platforms, social media scheduling tools, and digital asset management systems.
• Bachelor’s degree or higher in journalism, communications, creative writing, or marketing/business disciplines.
• Advanced writing and editorial skills with a background in multi-platform content creation including digital, print, and social media.
• Demonstrated expertise in crafting luxury or premium product descriptions and branded storytelling.

Key Measures of Success

• Consistent and cohesive seasonal content strategy seamlessly implemented across website, email, social media, advertising, and B2B communications.
• Delivery of high-quality brand-aligned content on schedule across all customer touchpoints.
• Increase in audience engagement on owned channels and enhanced collaboration among Brand, Creative, Merchandising, and E-commerce teams to meet business objectives.

Compensation & Benefits

The company offers a competitive salary with eligibility for annual bonuses, comprehensive medical, dental, and vision insurance coverage, a 401(k) plan with company matching, paid time off and holidays, as well as an employee discount on Matouk products.

Equal Opportunity Employment

John Matouk & Co., Inc. is an equal opportunity employer committed to inclusive recruitment practices without regard to race, religion, gender identity, sexual orientation, national origin, age, disability, veteran status, or any legally protected category.

Physical and Environmental Requirements

This role requires regular use of hands and fingers for handling objects and office equipment, frequent walking, sitting, reaching, and occasional standing or bending. The ability to lift or move up to 10 pounds is sometimes necessary. Visual capabilities include color recognition and depth perception. The noise level is typically moderate. Reasonable accommodations will be provided under relevant laws to enable qualified individuals with disabilities to perform essential job functions.