Digital Marketing Specialist

About CO-architecture

CO-architecture is an Australian platform that connects homeowners with architects, interior designers, and building designers. As a growing founder-led company with a national audience and a community of leading design practices, it supports homeowners throughout the design and construction journey while providing studios with access to new clients, visibility, industry opportunities, and business support.

Role Overview

The Digital Marketing Specialist will be responsible for managing and optimizing paid acquisition campaigns, especially across Google Ads, Meta Ads, and AI-powered advertising tools. This hands-on position focuses on generating qualified leads rather than just clicks or impressions. The specialist will collaborate closely with founders and the marketing team to enhance campaign effectiveness, explore new acquisition channels, and expand outreach to homeowners seeking architectural and design services.

Key Responsibilities

• Oversee and refine Google Search, Performance Max, Display, and remarketing campaigns.
• Develop campaigns targeting high-intent keywords related to architects, interior designers, and building designers.
• Perform keyword research and manage negative keyword lists to improve targeting.
• Enhance conversion rates, cost per lead, and overall return on advertising spend.
• Focus on lead quality beyond just standard platform metrics.
• Plan and execute tests for landing pages, campaigns, and conversion rates.
• Structure campaigns with clear audience segments and geographic targeting.
• Audit tracking systems across Google Ads, Google Analytics, and related platforms.
• Generate performance reports detailing lead quality and actionable insights.
• Experiment with new advertising formats, channels, audiences, and strategies.
• Leverage AI tools for ad copy creation, keyword research, creative testing, campaign analysis, and workflow automation.
• Identify and integrate emerging AI-driven advertising platforms beneficial to the company.
• Collaborate with the internal creative and marketing teams to produce enhanced advertising materials.
• Support Meta Ads and other paid acquisition channels as needed.
• Stay informed about updates in Google Ads, search trends, attribution methods, and AI-powered advertising innovations.

Candidate Profile

The ideal candidate is data-driven, commercially minded, and comfortable owning campaign results. They understand that successful campaigns deliver qualified leads and tangible business value, rather than merely increasing traffic or engagement.

• Minimum of two years managing performance marketing campaigns.
• Proficient with Google Ads and lead generation campaigns.
• Experienced in conversion tracking, attribution, and campaign reporting.
• Skilled using Google Analytics and Google Tag Manager.
• Adept at analyzing campaign data and applying actionable improvements.
• Strong written communication and confident ad copywriting skills.
• Interest in AI, automation, and cutting-edge advertising technologies.
• Experience managing substantial monthly advertising budgets.
• Ability to work autonomously while collaborating with a small internal team.

Preferred Qualifications

• Experience advertising in professional services, property, architecture, construction, or other high-value consumer sectors.
• Background in generating leads for products or services with longer decision cycles.
• Knowledge of Meta Ads, LinkedIn Ads, or Microsoft Advertising.
• Experience using CRM platforms and assessing lead quality reporting.
• Expertise in improving landing pages and conversion funnels.
• Familiarity with AI-driven creative development, campaign automation, and lead scoring tools.

Why Work at CO-architecture?

Joining CO-architecture offers the chance to be part of a growing Australian tech and design venture at a pivotal growth phase. The role provides genuine ownership of performance marketing initiatives, direct collaboration with company founders, and influence over the national expansion of the customer acquisition strategy.